Crowdsourcing and Crowdsourced Data

Crowdsourcing - using the intelligence of the masses: Crowdsourcing is a new digital form of work organization in which companies can access the knowledge, creativity and manpower of a large mass of participants via the Internet. Leading companies such as IBM are already systematically outsourcing jobs to the crowd in order to increase the efficiency and effectiveness of their IT development processes.

• Workforce-as-a-Service: Flexible on-demand access to a large pool of workers
•  Use of the "wisdom of crowds": development of innovative solutions and offers in software development
• Reduction of development costs and times
• Increasing market acceptance through the involvement of (potential) customers
• Focus on core competencies by outsourcing "peripheral tasks"
• Employer branding for digital natives