Digital Business, Digital Transformation, Service Engineering, Service Management

We focus on key areas that shape today's digital age: Digital Business, Digital Transformation, Service Engineering, and Service Management.

• Digital Business: Our work in this area involves understanding and developing business models, strategies, and practices specifically designed for the digital economy. We explore how companies can use digital technologies to develop innovative and sustainable business models.
• Digital Transformation: Here, our emphasis is on the profound change that organizations undergo to fully integrate digital technologies. This involves optimizing business processes, adapting corporate culture, and enhancing interactions with customers through digital innovations.
• Service Engineering: This field encompasses the systematic development and design of services using digital technologies. We examine how services can be designed to be more efficient, customer-oriented, and innovative.
• Service Management: In this area, we focus on the effective control and management of services. Our aim is to increase customer satisfaction and achieve competitive advantages through excellent service management<button></button><button></button><button></button>

Our research and teaching in these key areas reflect the current developments in the digital world. Our recent academic endeavors include:

• Handling Artificial Intelligence (AI): We explore the management of computer systems that perform tasks typically requiring human intelligence.
• Use of Generative AI: These advanced systems are capable of autonomously creating content. We investigate how this technology can be used to generate texts, computer code, and images.
• Digital Collaboration: Our research focuses on using digital technologies to enhance collaboration and communication, especially in professional or academic contexts.
• Digital Education: Our research is concentrated on the application of digital technologies in teaching and learning processes to improve access to education and make learning more interactive and personalized.

Explore our research, projects, and educational offerings on this website, dedicated to these innovative and forward-looking topics. If you are interested in collaboration, information, or education, we are at your disposal.