Swiss SMEs in the technology sector are technically oriented and focus on their core competencies. This inward-looking focus harbours the risk that developments outside the industry are not recognized and the existing business model becomes obsolete. A new method that combines older methods with those of crowdsourcing can be used to gain an external perspective. This project designs and evaluates this new method, which is particularly geared towards the needs of SMEs.
Swiss SMEs in the technology sector are technically oriented and focus on their core competencies. This inward-looking focus harbours the risk that developments outside the industry are not recognized and the existing business model becomes obsolete. A new method that combines older methods with those of crowdsourcing can be used to gain an external perspective. This project designs and evaluates this new method, which is particularly geared towards the needs of SMEs.