Business Analytics & Data-Driven Organizations

How do companies need to adapt their processes, decision-making structures and business models in order to build competitive advantages with business analytics, data science and machine learning? We examine how companies manage the data-driven transformation and how this process can be successfully managed.

Focal points

• Data-based decision-making processes
• Supporting management decisions using data science and predictive analytics
• Design of intelligent decision support systems
• Division of labor between human and artificial intelligence (human vs. AI-in-the-loop)
• Combination of collective and artificial intelligence
• Analysis of large volumes of unstructured data for decision support
• Explainable AI and design of explanation interfaces