Building platform businesses without abandoning the core business
Digital natives (first movers in the platform economy) built their businesses around platforms. Established firms (second movers in the platform economy) face a different challenge: they must build platforms alongside an existing business, installed technologies, established customer relationships, and incumbent ecosystems. They therefore cannot simply copy the playbooks of first movers.
We help firms assess their platform potential, mobilize existing and new partners, design governance mechanisms and partner strategies, validate service-innovation use cases, and develop a roadmap for scaling the platform while maintaining the strengths of the established business.
Typical collaboration questionsexpand_less
Where is the strongest platform potential in the existing business and ecosystem?
How can existing and new partners be mobilized around the platform?
Which governance mechanisms create value for both the firm and its ecosystem partners?
How can platform growth be balanced with the established core business?
