To answer it, Olivia examined GenAI adoption from three complementary angles:
🏢 The organisation: how organisations manage GenAI adoption in ISD over time, and the challenges that emerge along the way.
👩‍💻 The individual: how GenAI reshapes people's work and the skills they need in ISD work systems.
📈 The impact: how GenAI influences value creation, and the mechanisms that drive or hinder it.

Three insights from her work stand out:
1️⃣ GenAI has the potential to transform work on a far deeper level than simply introducing new individual habits or workflows.
2️⃣ GenAI adoption is not a one-time event, but a continuous transformation journey, one that shifts with every new model and application brought into an organisational unit.
3️⃣ Measuring the impact of GenAI is about far more than productivity metrics. Its true implications lie in how business value is created and destroyed.