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Digital Strategy, Transformation and Innovation

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  4. Chair Prof. Dr. Andrea Back
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Chair Prof. Dr. Andrea Back

Chair Prof. Dr. Andrea Back

Our research focuses on projects related to Digital Strategies, Transformation, and Innovation.

Newsblog

Here is our news blog, where we always provide exciting insights into the projects of the chair.
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Research & Teaching

Research

Digital Strategy, Maturity, Digital Intrapreneurship, Digital Transformation of the Sports World and Smart IoT – all of these are our research fields.
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Teaching

We offer a wide range of courses at the Bachelor's, Master's, and Doctoral levels, complemented by comprehensive supervision for theses.
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Practice

Application-oriented research projects

Good research does not happen in an ivory tower. Therefore, good networking with practical applications is very important to us.

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Workshops

Are you interested in Agile, Digital Maturity, or Innovation in the Sports Industry? We are happy to conduct workshops according to your ideas together with you.

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Student projects

Whether it's a thesis or a venture project, our students are happy to implement the ideas of your company.

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Team

Andrea Back
Details
Tel: +41 71 224 2545
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Andrea Back

Prof. Dr.

Director

IWI-HSG
Büro 52-6152
Müller-Friedberg-Strasse 6-8
9000 St. Gallen
Tel: +41 71 224 2545
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Daria Höhener
Details
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Daria Höhener

M.A. HSG

Research Assistant

Institut für Wirtschaftsinformatik
Müller-Friedberg-Strasse 8
Büro 52-6152
9000 St Gallen
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Maximilian Breitruck
Details
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Maximilian Breitruck

Research Assistant

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Arne Grüttner
Details
Tel: +41 71 224 3395
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Arne Grüttner

Dr.

Research Associate

IWI-HSG
Büro 52-6106
Müller-Friedberg-Strasse 8
9000 St. Gallen
Tel: +41 71 224 3395
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Maximilian Schacker
Details
Tel: +41 71 224 2254
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Maximilian Schacker

Dr.

Research Associate

MCM-HSG
Büro 48-121
Blumenbergplatz 9
9000 St. Gallen
Tel: +41 71 224 2254
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Lena-Marie Pätzmann
Details
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Lena-Marie Pätzmann

Dr.

Research Associate

IWI-HSG
Büro 52-6152
Müller-Friedberg-Strasse 8
9000 St Gallen
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Sebastian Marti
Details
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Sebastian Marti

Junior Research Assistant

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Simon Mark Scharegg
Details
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Simon Mark Scharegg

Junior Research Assistant

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Julius Constantin Lang
Details
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Julius Constantin Lang

Junior Research Assistant

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Nico Abbatemarco
Details
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Nico Abbatemarco

Dottore Magistrale (Dr. Mag.)

External Doctoral Student

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Laurenz Haferbeck
Details
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Laurenz Haferbeck

External Doctoral Student

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Contact

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