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The Institute Overview
Chairs Overview
Teaching Overview
Research Overview
Executive Education Overview

Research

Based on research, we develop management tools for Digital Strategy & Transformation, such as maturity models. Current focuses include Intrapreneurship, the Chief Information Security role, and an industry focus on Professional Sports Organizations.

Research areas

Digital Maturity Strategy

Our research focuses on deciphering the processes of digital transformations and developing strategies to support and accompany companies on their journey to digital maturity.
eastto Digital Maturity Strategy

Digital Intrapreneurship

Unser Fokus liegt auf Digital Intrapreneurship, um zu erforschen, wie digitale Innovationen innerhalb von Unternehmen transformative Geschäftsstrategien und nachhaltige Wettbewerbsvorteile fördern können.
eastzu Digital Intrapreneurship

Sports Digitalization

Our research is dedicated to digitalization in sports to identify innovative ways in which technology can revolutionize athletic performance, management, and the fan experience.
eastto Sports Digitalization

CDO Digital Transformation Guide

We investigate the function of the Chief Digital Officer to define and further develop the requirements and competencies of this position in a future-oriented manner.
eastto CDO Digital Transformation Guide

Smart IoT & Mobile Business

Our focus is on researching Smart IoT and Mobile Business to develop and optimize advanced, connected concepts for the digital era.
eastto Smart IoT & Mobile Business

Publikationen

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Ihre Kontaktperson

Andrea Back
Details

Andrea Back

Prof. Dr.

Director

IWI-HSG
Büro 52-6152
Müller-Friedberg-Strasse 6-8
9000 St. Gallen
Tel: +41 71 224 2545
Write e-mail
IWI-HSG
Büro 52-6152
Müller-Friedberg-Strasse 6-8
9000 St. Gallen
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