News Detail

- 02.09.2025 - 11:30 

User Forum/Anwenderforum 2025: Businesses in Transition - Agentic AI is coming

The 54th Anwenderforum/User Forum of the Institute for Information Systems and Digital Business (IWI-HSG) focused on Agentic AI. Contributions from Swisscom, KarlStorz, UBS, and scientific insights offered a diverse perspective on opportunities and challenges.

For the 54th time, the Institute for Information Systems and Digital Business (IWI-HSG) invited to a user forum. This time, the focus was on the highly relevant topic of “Agentic AI.”

In an initial overview, Prof. Dr. Philipp Ebel from IWI-HSG showed the approximately 70 participants how Agentic AI differs from analytical AI and workflows. Jaime Ramirez from Swisscom then spoke about the GenAI journey in his company, emphasizing the challenges that will arise in the next stage of maturity, called Agentic AI. Michael Stadler from KarlStorz presented the pragmatic approach to spreading GenAI in his company. He focused on the issue of AI governance and employee empowerment. The participants benefited from the different approaches taken by KarlStorz and Swisscom, which led to interesting conversations during the lunch break.

In the afternoon, Prof. Dr. Jan Marco Leimeister and Teresa Grauer presented initial insights from the GenAI Study 2025 and kicked off the discussion on IT design and the embedding of AI in organisations in the age of Agentic AI. Georg Langlotz from UBS then presented various beliefs that need to be tested in the age of Agentic AI in his keynote speech.

In the interactive workshops, participants had the opportunity to follow Adonis (by BOC Group) & UiPath or ServiceNow for an interactive workshop on building AI agents. The event concluded with a panel discussion moderated by Leon Müller, in which all speakers and Alexander Finger (CTO SAP Switzerland) participated.

Three key learnings from the 54th User Forum are...

  • Agentic AI is changing roles and structures.
    • AI is evolving from an assistant to a permanent workflow assistant.
    • Roles such as product owner or scrum master need to be realigned – more coordination, strategy, and governance instead of operational tasks.
  • Agility and adaptive architectures are crucial.
    • Rapid AI development makes waiting for “perfect” solutions inefficient.
    • Flexible, adaptive architectures enable scaling and rapid implementation.
  • Early involvement and governance ensure success.
    • Employee training from the outset prevents adoption problems.
    • Ethics and security create acceptance and sustainable use.

We would say thanks to everyone for the active participation and interesting discussions. We are looking forward to the 55th User Forum next year!

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