In recent years, crowdfunding has established itself as an innovative, transparent and democratic financing option for a wide range of projects. A "crowd" of investors finances individual projects via online platforms. This offers numerous opportunities for internal and external applications, from non-profit to for-profit projects. It is also attractive for traditional financial service providers such as banks to tap into niche markets. In addition, crowdfunding can be used internally to restructure sales processes, budget allocation, market potential estimates and selection decisions.
We support companies in identifying application areas for crowdfunding and the development of corresponding services and platforms. Our research focuses on the fundamental workings and implications of crowdfunding, and we regularly publish studies for the dynamic crowdfunding market in academic publications and conferences worldwide.
