Crowd work has become an alternative to task processing for many companies in recent years. In this respect, crowd work is an innovative concept for the distribution and execution of company tasks, in the context of which not only - as in the classic sense - functionally internal departmental or company-internal, but also cross-functional and external individuals or workers can be involved in the service creation process. Consequently, this concept represents a completely new way of organizing work.
Against this background, we help to define, organize and design "work in the crowd" in companies. As part of various projects, we have investigated how crowdsourcing can be explicitly applied by companies.
In principle, there are two types of crowd work available to companies:
Internal crowd work: refers to the tendering, development and solution of internal company tasks by a company's own employees. The difference to normal work distribution lies in the voluntary and purely interest-driven participation of employees in this form of work. Possible areas of application here are in company-sensitive tasks and tasks requiring special expertise.
External crowd work: Refers to the involvement of external workers who take on tasks for companies, either unpaid or paid. Possible areas of application here are in software development, idea generation and the completion of micro tasks (work under 10 minutes or without specialist knowledge or experience).
