Final Theses

Business Analytics, Digital Platforms, Hybrid Intelligence

How Managers use LLMs for Individual Decision Support

Situation

Generative AI tools like ChatGPT are spreading rapidly into professional work, yet little is known about how managers use them for their decisions: choices marked by ambiguity, competitive pressure, and accountability. Experimental research shows productivity gains for routine knowledge work (Noy & Zhang, 2023; Brynjolfsson et al., 2025) but also reveals a sharp "jagged frontier": AI can reduce performance on tasks that fall outside its competence, often without the user noticing (Dell'Acqua et al., 2023).

Strategic decisions are the domain where this frontier is hardest to locate and where the costs of misjudgment are highest. Recent work suggests that consulting LLMs may push managers toward overly rigid problem framings (Galli Geleilate & Humberd, 2024), and that AI may fundamentally reshape the cognitive processes of search, representation, and aggregation in decision making (Csaszar et al., 2024).

Objective of the Thesis

The thesis is supposed to answer the research question: "How do managers perceive the usefulness and risks of LLMs for individual decision-making, and how do these perceptions shape actual patterns of use?"

Application

If you are interested in this thesis, feel free to contact Tobias Kotzian (tobias.kotzian@unisg.ch).

Level stage

Bachelor/Master

Chair

Research Group Prof. Dr. Ivo Blohm
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