Olivia Bruhin

Olivia Bruhin

Olivia Bruhin

Research Assistant

IWI-HSG
Büro 52-6028
Müller-Friedberg-Strasse 8
9000 St. Gallen
Main Focuses

Generative AI Adoption

Project Management

Influence of GenAI Tools on Work Systems

C-Level Advisory & Communication

Digital Transformation

Requirements Engineering

IT Implementation Strategy

Innovation Management

Diversity in Tech

Tech-to-Business Value Creation

Education
  • Ph.D. in Management | University of St.Gallen (IWI-HSG)

    • Focus: GenAI Adoption & Organizational Change.

    • Topic: Analyzing the impact of Generative AI on work routines and software engineering. Utilizing mixed-methods research to understand digital transformation at both individual and organizational levels.

  • Research Fellow "AI@Work" | Vrije Universiteit Amsterdam (KIN Center)

    • Focus: Collaborative AI & Cross-functional Teams.

    • Project: Data collection and analysis on how GenAI reshapes digital innovation practices within developer teams.

  • M.A. in Business Innovation | University of St.Gallen (HSG)

    • Focus: Digital Business Models & Applied AI.

    • Project: Thesis in collaboration with SBB CFF FFS on developing trust-supporting design features for AI-based chatbots.

  • Graduate Exchange (M.A.) | Jönköping International Business School, Sweden

    • Focus: Corporate Entrepreneurship & Strategic Renewal.

    • Project: Development of a sustainable marketplace concept for IKEA, including presentation to the Innovation Board.

  • B.A. in Business Administration | University of Bern

    • Minors: Psychology & Economics.

    • Thesis: Creative cognition and the influence of digital media in organizations.

Professional Career
  • GenAI Strategy & C-Level Advisory: Management of strategic committees (Research Council with 20 DACH CIOs) as well as design and implementation of executive briefings and roadshows on AI adoption for international executives.
  • Ecosystem & Consortium Management: Establishment and management of cross-industry consortia (e.g., “Competence Center GenAI”), including definition of strategic roadmaps and stakeholder coordination.
  • IT Consulting & Process Management: Extensive experience in IT implementation (cash management at Swiss Post), WTO-compliant ERP evaluations (InnoSuisse), and the development of growth strategies for SMEs.
  • Requirements Engineering: Analysis of complex business requirements and translation into technical specifications for digital platforms (healthcare & finance).
  • Event governance & diversity: Organization of exclusive networking formats such as the “Women in IT Roundtable” series to promote diversity and leadership exchange.
  • Teaching: Responsibility for coordinating and designing the content of university master's courses with over 150 students.
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