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IC: From Data2Dollar - Dein Technologiekoffer von der Datenbeschaffung bis zur Visualisierung

Andrea Back , Arne Grüttner

Die Beschaffung und die Verarbeitung von Daten aus dem Internet gehört zu einer Schlüsselkompetenz. Sei es für die eigene Masterarbeit, bei der Bewertung einer Start‑up‑ Idee oder für die Unterstützung von Entscheidungsfindungsprozessen im Unternehmen. Während etablierte Suchmaschinen wie Google oder wissenschaftliche Datenbanken (z.B. ScienceDirect oder EbscoHost) bereits zum Standardrepertoire vieler Studierender gehören, wird der gekonnte Umgang mit digitalen Tools, offenen Schnittstellen & Bibliotheken und anderen (Open Source) Anwendungen zur Daten‑ und Informationsgewinnung immer gefragter. Dieser Kurs kann als Einsteigerkurs verstanden werden, der den gesamten Prozess von der Datenbeschaffung bis zur Präsentation abbildet. Dabei werden Sie auf die typischen Probleme bei der Beschaffung und Verarbeitung von Daten stossen. Im Vordergrund des Kurses steht der «Hands‑on»‑Gedanke. In diesem Kurs lernen Sie anhand von konkreten Praxisproblemen (sog. Use Cases) ein systematisches Handwerk kennen, das es Ihnen erlaubt, zukünftig eigenständig Daten zu sammeln, zu verarbeiten und zu analysieren. Ziel ist es, für eine gegebene praxisnahe Problemstellung einen Datensatz zu erstellen, der im Anschluss analysiert und mittels Storytelling präsentiert wird. Der Aufbau des Kurses gliedert sich dabei in drei Phasen: (1) Datenbeschaffung, (2) Datenverarbeitung und Analyse und (3) Datenaufbereitung und Präsentation. Jeder Block wird jeweils kurz mit einem Theorieteil eingeleitet. Im Anschluss werden unterschiedliche Hilfsmittel zur Unterstützung der jeweiligen Phase vorgesellt. Zusätzlich gibt es zwei optionale Coaching Sessions, die einführend für alle Studierenden Rückfragen und Probleme klären sollen.

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Implementing Smart IoT & Mobile Business Solutions with Design and Business Thinking

Andrea Back

In the Business-to-Consumer (B2C) sector, ʺMobile Firstʺ has long been the rule for new applications to be developed. This is also gaining ground in Business-to-Business- (B2B) and Business-to-Employee- (B2E) applications. Also, mobile solutions are increasingly adopting features of Smart IoT  (Internet of Things) Solutions. IoT applications also exist as a standalone application class. Connected things are, for example, intelligent vending and shop floor machines, smart home components, and wearables. In the use cases covered in this course you gain insights into diverse application areas. Aim and subject of the course Students will be able to develop a mobile or IoT solution as a digital prototype and to take the business perspective into account. They will use concepts and tools of Design thinking (e.g.: User Experience Journey and wireframes) as well as such for Business Thinking (e.g.: business value components, Pricing Frameworks, Lifetime Value of a Customer). Each team is dedicated to one solution. We provide topic areas to choose from e.g.: Smart Factory, Smart Sports, Smart Farming, Smart City, Smart Construction, Smart Buildings, etc. Persons from your or the chair's network, as well as our guest speakers, may be contacted to provide additional insight into current projects, methods and challenging problems. Target audience of the course The knowledge imparted is relevant for various professional profiles. Especially for business developers or future consultants and project managers in the IT sector, but also for start-up entrepreneurs. 

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FPV: Digitale Innovationen und Business Transformation gestalten

Andrea Back

Eigenständige Durchführung eines Beratungs‑ oder Forschungsprojekts in Gruppen von 2‑5 Studierenden. Die Problemstellungen dieser Praxisprojekte stammen in der Regel von Partnerunternehmen als Auftraggeber. Die Projekte werden in Zusammenarbeit und persönlicher Interaktion mit diesen durchgeführt. Diese Auflistung von in den letzten Semestern bearbeiteten Themen gibt einen guten Eindruck zur Art dieser Projekte: https://iwi.unisg.ch/fpv-projekte-archiv/  Es handelt sich um jeweils aktuelle und praxisrelevante Fragestellungen im Zusammenhang mit digitalen Technologien und Digitalisierungsvorhaben in Unternehmen bzw. Organisationen im Allgemeinen. Die Themen haben Bezug zu den Arbeitsgebieten des Lehrstuhls Prof. Dr. A. Back in Forschung und Lehre. Dazu zählen Agile Innovation Management; Digital Strategy & Transformation; Smart IoT & Mobile Business; New Work & Learning oder auch Sports Digitalization. Eine Übersicht, sowie Studien zu den Arbeitsgebieten des Lehrstuhls finden Sie unter folgendem Link: https://iwi.unisg.ch/lehrstuhl-back-arbeitsgebiete/#header Das didaktische Konzept und Ziele des Kurses sind, die in den bisherigen Lehrveranstaltungen vermittelten oder in der Fachliteratur recherchierten theoretischen und praktischen Methoden‑ und Fachkenntnisse in einer realistischen Projektsituation anzuwenden. Begleitet wird das Projekt von unserem bewährten Coachingprozess inkl. einer physischen Box für Methodik und Managementkonzepte (der sogenannten St.Galler Praxisprojektbox). Anhand dieser Hands‑on‑ Erfahrungen im Kontext eines realen Problems in der Praxis und durch das mehrstufige Feedback im Coaching‑ und Co‑Creation‑ Prozess werden sich die persönlichen Kompetenzen in professionellem Projektmanagement weiterentwickeln. Darüber hinaus sind die Themen so gelagert, dass die Studierenden Vertiefungswissen zu einem aktuellen Fachthema erwerben. Die (max. 4) beteiligten Unternehmen und Problemstellungen sind auf https://iwi.unisg.ch/fpv-projekte-archiv/ mit dem aktuellen Zusagestatus aufgelistet und werden laufend aktualisiert.

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Value Creation with (Big) Data - Enterprise Solutions and Technologies for Text Analytics

Arne Grüttner

Our modern world is witnessing a growth of data in a variety of forms ‑ structured, semi‑structured, and unstructured ‑ including e.g., web documents, blogs, social networks, digital libraries or medical records. Much of this data contains valuable information for businesses, such as emerging opinions in social networks, search trends from search engines, or consumer purchase behavior. Consequently, companies more and more use analytics techniques to draw value from a variety of diverse data sources.   This course will introduce you to the basics of ʺtext analyticsʺ. We focus on the business value of text analytics solutions. You will learn about specific use cases across different industries that rely on innovative technical concepts and tools - especially when text data comes into play: Business and stock market news, customer reports, corporate websites, patents, analyst reports, social media, fraud detection, or documents of a political nature. Companies and especially start‑ups use this data to optimize processes or offer completely new services. As an outlook, further analytical techniques such as voice and image recognition will be introduced in this course.

Abschlussarbeiten

Level:
Master or Bachelor
Kontakt:
Laurenz Haferbeck

WHY?
Today, professional sports clubs are no longer only perceived as associations or clubs but also as international organizations with revenues in the triple-digit millions or even higher. In academia, these sports organizations are also seen as best practices when it comes to adopting new digital technologies (e.g., new tools for performance measurement of players) or reacting to new fan expec-tations (e.g., new social platforms and consumption behaviors of highlights). Nevertheless, it is fairly difficult to find out which digital technologies are being used by sports organizations exactly as the usage mostly presents competitive advantages. Goal of this thesis is to understand which collabora-tions and activities sports organizations actively communicate on their communication channels. In a second step, the correlation between communication of digital innovation & transformation activities and sporting success should be investigated.

HOW?
– Selection of professional sports clubs
– Analysis of their news articles in past years on digital collaborations and innovations & transformation activities
– Potentially: Elaborate correlation between digital innovation & transformation activities and sport success

WAY OF WORKING:
– Close supervision with regular meetings, feedback discussions, etc.
– Thesis can start immediately
– Publishing together as active co-authors is a preferred outcome

INTERESTED?
If you are interested, send your CV, transcript of records, and a brief description of your motivation to Laurenz Haferbeck (). Looking forward to hearing from you.

Level:
Master
Kontakt:
Laurenz Haferbeck

WHY?
Today, professional sports clubs are no longer only perceived as associations or clubs but also as international organizations with revenues in the triple-digit millions or even higher. In academia, these sports organizations are also seen as best practices when it comes to adopting new digital technologies (e.g., new tools for performance measurement of players) or reacting to new fan expec-tations (e.g., new social platforms and consumption behaviors of highlights). Goal of this thesis is to get insights from professional sports clubs to assess their digital maturity in the different areas of their business (sporting success, financial performance, fan welfare maximation, leadership & gov-ernance). In a second step, the correlation between digital maturity and sporting success should be investigated.

HOW?
– Choose and adapt survey for digital maturity assessment in the sports organization context
– Digital maturity assessment of sports clubs through survey with international sports teams (support in establishing contacts to relevant survey participants is provided)
– Potentially: Elaborate correlation between digital maturity and sport success

WAY OF WORKING:
– Close supervision with regular meetings, feedback discussions, etc.
– Thesis can start immediately
– Publishing together as active co-authors is a preferred outcome

INTERESTED?
If you are interested, send your CV, transcript of records, and a brief description of your motivation to Laurenz Haferbeck (). Looking forward to hearing from you.

Level:
Master
Kontakt:
Laurenz Haferbeck

WHY?
For almost a decade now, e-sports remains a very prominent and debated topic in the sports indus-try. While independent e-sports leagues have been founded which operate in a successful and profit-able way, also traditional professional sports clubs and leagues have come up with ideas to establish themselves in the strongly growing e-sports market. In Germany, members of the German Bun-desliga founded new e-sports teams with professional e-sports players and gathered in a new league founded by the DFL (Virtual Bundesliga). In England, the Premier League took a different approach with more focus on the fans and thus non-professional e-sports players who can compete annually in the ePremier League. In other markets, again, there are further strategies. Until today, it is controver-sially discussed if e-sports is a lucrative and needed activity for traditional sports clubs to engage in. Goal of this thesis is to analyze the trend of e-sports for traditional professional sports clubs and leagues through the lens of the management fashion theory. A potential second step of the thesis could be the evaluation of the different solutions on how to integrate e-sports in a traditional profes-sional sports club with a concluding recommendation (e.g., through expert interviews).

HOW?
– Introduction to the e-sports phenomenon through a literature review
– Analysis of traditional professional sports clubs and leagues joining e-sports activities over time in different markets (news analysis through the lens of the management fashion theory)
– Potentially: Interviews with decision makers on why and how to join the e-sports industry as a traditional professional sports club (support in establishing contacts to relevant interview partners is provided)

WAY OF WORKING:
– Close supervision with regular meetings, feedback discussions, etc.
– Thesis can start immediately
– Publishing together as active co-authors is a preferred outcome

INTERESTED?
If you are interested, send your CV, transcript of records, and a brief description of your motivation to Laurenz Haferbeck (). Looking forward to hearing from you.

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