The metaverse has become an interesting phenomenon in the last year and has attracted lots of attention.
However, it is unclear whether our behavior will differ the metaverse from our real-life behavior. In particular, it is interesting to investigate, if we disclose information differently.
Your bachelor’s/master’s thesis will contribute to the understanding of how a metaverse should be designed in the future to ensure data privacy.
What is the metaverse?
Metaverse and its “combination of technological, social, and economic drivers […] is leading to explosive interest.” (Moy and Gadgil 2022, p. 5) While some see Metaverse as the next evolutionary stage of the Internet, others still doubt its value proposition (Stokel-Walker 2021).
Currently, companies are racing to be among the first to provide a metaverse: While Meta, formerly known as Facebook, plans to invest about $10 billion annually for the next 8 years, Microsoft just spend $68 billion in an acquisition to realize their version of a metaverse. While a platform’s success depends on the quantity and quality of members (also known as complementors) (Parker et al. 2016), clearly, these companies must expect to attract more and better complementors to their metaverse as their opponents. For a complementor, the platform’s facilitation-capabilities in its value creation are of utmost importance in the decision to join a platform. (Gawer 2021; Hein et al. 2020) Therefore, to understand metaverse success, it is imperative to investigate value facilitation mechanisms and how metaverse providers are planning to implement those.
– We plan to conduct an experiment on a metaversion in collaboration with the University of Rotterdam to analyze how people disclose information.
- have a basic understanding of metaverses and their underlying technologies
- have a basic understanding of theories and theorizing
- have a basic understanding of quantitative research methods and an interest in experimental design
- have scientific writing skills in English
- Collaboration will take place in close supervision, with regular review meetings (biweekly), feedback sessions, etc.
- International team in cooperation with the University of Rotterdam.
- Work can be started immediately, while the experiment is planned for the autum semester
- Possibility of making a real impact through publishing in a scientific journal
If you are interested, please send your CV, a reference, a short description of your motivation and a research idea (including short descriptions for a research methodology) to Edona Elshan and Dr. Roman Rietsche. We look forward hearing from you!