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Data-driven Service Design und Management

Mahei Li

  Was macht Google, Facebook & Co so erfolgreich? Sie verstehen es, Lücken in der Leistungserbringung existierender Geschäftsmodelle zu identifizieren und sie durch neue digitale Innovationen zu schliessen. In diesem Kontext spielen Service Innovation und Design eine immer grössere Rolle, da durch die fortschreitende Digitalisierung Kunden oft nicht allein ein Produkt, sondern auch die damit verbundenen ‑ zunehmend auch auf Daten basierenden ‑ Services erwerben. Die Verlagerung des Angebotsportfolios hin zu einer Kombination aus Produkten und Services, die sogenannte «Servitization», bietet Unternehmen die Möglichkeit neue Märkte und Kundengruppen zu erschliessen, den Kunden näher an sich zu binden und sich durch individuelle Angebote von der Konkurrenz abzuheben. In dieser Veranstaltung werden wir unter anderem den Stand der Forschung hinsichtlich der digitalen Transformation hin zu mehr Services kennenlernen, uns mit verschiedenen Herangehensweisen für die Entwicklung und das Management von digitalen Services vertraut machen sowie anhand von Beispielen aus der Praxis die erfolgreiche Einführung von IT‑basierten Serviceinnovationen untersuchen. Künstliche Intelligenz und maschinelles Lernen kann auch für gesellschaftlich nachhaltige und wünschenswerte Zwecke für Unternehmen genutzt werden ("AI for Good"). So stehen wir heute im Zuge des Klimawandels, der Überbevölkerung und der Ressourcenknappheit vor der Herausforderung eine nachhaltige Wirtschaft zu etablieren. Gemeinsam mit einem Innovationspartner aus der Praxis werden innovative Geschäftsmodelle für daten-getriebene Services konzipiert und vorgestellt. 

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Business-to-IT-Innovation: Was (zukünftige) Managerinnen und Manager wissen sollten

Peter Rohner

Grundlagen der Gestaltung (Analyse und Modellierung) Gestaltung von Unternehmens- / Geschäftsstrategien Gestaltung von Digitalisierungsstrategien Gestaltung von IT-Strategien Gestaltung der digitalen Transformation Gestaltung von Programmen und Projekten für die Digitale Transformation Gestaltung von Ablauf- und Aufbauorganisationen Gestaltung von Informationssystemen

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Design Thinking

Benjamin van Giffen , Jennifer Hehn

"Design Thinking" is an innovation philosophy that has its roots at Stanford University. It is a human-centered approach to innovation which focuses on feasibility, viability, and  - even more importantly - on the desirability of new products and services. Large corporations (General Electric, Deutsche Bank, Procter & Gamble, SAP) increasingly adopt this way of innovation to ensure that customers and users really need the newly developed product and services. The course teaches this innovation philosophy, various methods, and tools that have been developed globally by different companies and organizations. The primary objective of this course is to understand the value of the Design Thinking methodology and to raise awareness by applying a few of its tools in an interactive format. The lecture will show students how to empathize with humans, how to identify their needs, and how to provide them with innovative solutions. Basic knowledge about success factors in the adoption and implementation of Design Thinking will be gained through case discussions.      

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Projektmanagement in Zeiten von Agilität und Digitalisierung

Peter Rohner

Bedeutung des «Projektauftrags» zu Projektbeginn Klarheit der Vorstellung vom Endergebnis im Projektverlauf Budgetierung des Projekts Rollen im Projekt (agil oder klassisch) Erhebung und Analyse von Anforderungen, Anforderungfluss in klassischen oder agilen Organisationen Umgang mit Anforderungsänderungen im Projektverlauf Art und Ort der Zusammenarbeit des Projektteams Projekt-Controlling (Scope, Budget, Termin) Umgang mit Risiken im Projekt Sequenz Entwicklung - Test - Inbetriebnahme des Ergebnisses Einplanung von personellen, finanziellen und zeitlichen Reserven «Controlling» des Nutzens, den man sich vom Ergebnis verspricht Stellung der Auftraggeberin und des Steuerungsausschusses bzw. von PM, ggf, BO in agilen Organisationen  

Master in Business Innovation

Das IWI-HSG betreut das Master-Programm in Business Innovation (MBI).  Möchten Sie als Führungskraft die Zukunft innovativ gestalten? Der Master in Business Innovation zeigt Ihnen, wie Sie die Potenziale der digitalen Transformation erfolgreich nutzen.

    Falls Sie Fragen bezüglich des Masters in Business Innovation haben, freuen wir uns auf Ihre Kontaktaufnahme.






    Abschlussarbeiten

    Sie können bei uns Bachelor- und Masterarbeiten zu den Themengebieten des IWI-HSG schreiben. Falls Sie interessiert sind, wenden Sie sich bitte direkt an den Referenten bzw. die Referentin.

     

    Nachfolgend finden Sie eine Übersicht aktueller Themen. Sollten Sie weitere Ideen haben, kommen Sie auch gerne auf uns zu.

    Level:
    Master
    Kontakt:
    Tobias Fahse

    We look for motivated students who would like to complete their Master’s thesis in a collaboration between the Institute of Information Systems (IWI-HSG) at the University of St.Gallen and the German online retailer OTTO (GmbH & Co KG).

    Objective
    The objective of this thesis is to examine the long term impact over time of the initial implementation of an AI-supported sales forecasting system at OTTO, one of the largest German online stores. For this purpose, different focal points such as purely economic, social-organizational or technical aspects, can be selected. The initial implementation of the AI-supported sales forecasting system can be monitored by conducting quantitative and qualitative analyses. In particular, aspects like “perceived AI performance”, “behavioral intention”, “actual system use” and “actual task performance” shall be operationalized and monitored. To this end, cooperating departments, which use the new AI sales forecasting system within Otto can be determined in joint coordination.

    Mode of collaboration
    The thesis is written in the practical environment of OTTO. The company headquarters is located in Hamburg, Germany. No personal presence on site is necessary and the research work can mainly take place digitally. During the elaboration you will be accompanied by the internal team, which is responsible for forecasting, and you will also come into exchange with various other departments.

    Requirements
    Your thesis is an intellectual challenge! It is well-suited for ambitious, communicative, and curious students who are keen to work within a strategic, operational environment. In return, you will gain experience and knowledge in this up-and-coming field of management, and address future challenges of modern business organizations while advancing your knowledge on the management of AI. Basic SQL and programming skills are required to run quantitative analyses.

    Application
    The nature of the work requires your full attention. The thesis can be started by agreement. Please send your application including cover letter, CV, and current transcript of grades to ­ Tobias Fahse .

    Level:
    Master
    Kontakt:
    Eva Ritz

    Why?
    The current rise of online learning environments, such as massive open online courses or learning management systems comes with many new opportunities. Therefore, now is the time to leave behind the one-size-fits all mentality in education and personalize education. The individualization of online trainings (e.g. Cousera courses) enables users to learn exactly their required knowledge, within their own pace and style. This master thesis aims to identify different parameters for personalization in intelligent learning systems.

    How:
    Master thesis that conducts a systematic literature review using the methodology of Webster and Watson (2002) and Vom Brocke et al. (2009; 2015).

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately, but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as author

    If you are interested, send your CV, transcript of records and a brief description of your motivation to Eva Ritz (). Looking forward to hear from you!

    Level:
    Master
    Kontakt:
    Eva Ritz

    Why:

    The OECD estimates that the 4th Industrial Revolution will change 1.1 billion jobs, creating massive skill gaps in organizations’ workforces. Simultaneously, many organizations currently face the challenge of agile transformations. The task of staffing suitable and skilled employees on projects is becoming more important. The use of skill profiles provides the foundation of companies to decide on re-& upskilling measures, identify skill gaps, and match potential project partners (Ritz et al. 2023). Artificial intelligence can use these profiles, for instance, to find and connect employees with similar skills throughout the organizations and break up knowledge silos, and improve project staffing. A permanent diversity concept is called “cognitive diversity”, which is the variety of ways that people think and process information. This master thesis aims to investigate if AI can improve the matching of cognitive diverse project teams.

    How:
    Master thesis that explains the theoretical concept of “cognitive diversity” and conducts a systematic literature review using the methodology of Webster and Watson (2002) and Vom Brocke et al. (2009; 2015) or conducts an experiment in close supervision.

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately, but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as author

    If you are interested, send your CV, transcript of records and a brief description of your motivation to Eva Ritz (). Looking forward to hear from you!

    Level:
    Master
    Kontakt:
    Kevin Schmitt

    Many contact centers now use chatbots and voice bots to automate selected customer interactions. However, since these solutions often do not yet work perfectly, they still need to be monitored by a human who may need to intervene in the conversation in some cases. At the same time, there are still many questions about how this type of human-AI collaboration can be designed: How many bots can one employee monitor? How should the conversations be presented so that an employee can intervene when needed? How do you design the handover between humans and machines? In collaboration with a practice partner, this master thesis aims to clarify these questions and develop a dashboard for monitoring bots in the contact center following a human-centric design approach. Specifically, the student will derive design principles based on a literature review and user interviews, implement them in a clickable prototype, and evaluate the dashboard in a user study.

    You should

    – have a basic understanding of human-centered design methodologies
    – are interested in research on Human-AI collaboration (no programming skills needed)
    – are passionate about developing and evaluating real-world solutions for practice
    – are interested in working together with an industry partner

    We offer you close supervision and the opportunity to develop practical as well as theoretical skills in the area of human-AI collaboration. If you are interested, send your CV, transcript of records, and a brief description of your motivation to Kevin Schmitt ().

    Level:
    Master Thesis
    Kontakt:
    Fabian Tingelhoff

    This qualitative master thesis…

    … explores the phenomenon of virtual influencers in virtual world settings. The student should conduct a qualitative study, interviewing online users that are demonstrating regular engagement with (content of) virtual influencers on social media, e.g., a metaverse. The thesis addresses how virtual influencers are defined and perceived by their followers. The thesis aims to elaborate chances and risks of utilizing virtual influencers for marketing purposes, thereby, receiving a condensed image on this type of influencer. This thesis should investigate the follower’s perspective.

    Background

    By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse provides opportunities for brands to connect and build relationships with consumers in new ways (Schöbel and Tingelhoff, 2023). A perfect example of this is the rise of virtual influencers (Moustakas et al., 2020).

    A virtual influencer can be defined as an embodied digital character – humanlike or not. The character is equipped with its own personality, can be human-controlled or autonomously controlled by an AI, and is made accessible via social media, e.g., the metaverse. Such virtual influencers can impact a vast amount of people. For example, Lil Miquela has more than 7 million followers on different social networks (Instagram, TikTok, Facebook, YouTube) and was voted one of the 25 most influential people on the internet by Time magazine in 2018 alongside personalities such as former President Donald Trump (Time Magazine, 2018; Block & Lovegrove, 2021; Oliviera & Chimenti, 2021). Virtual influencers are also starring in campaigns for global brands such as Prada, Porsche, Unilever, and Ikea, showcasing potential for success as brand ambassadors.

    Despite, little is known about the effectiveness of using these characters for marketing purposes. By following a qualitative research approach (interview study), this thesis will contribute to the basic understanding of virtual influencers by identifying potential challenges, opportunities, and the value factors of virtual influencer marketing in the context of social media and the metaverse. In understanding the key factors that compel online users to follow and interact with the digital characters, this thesis broadens the scope of influencer marketing to include the role of virtual influencers. Thereby, is a fundamental piece for researchers and practitioners in the field of both metaverse marketing and influencer marketing.

    You should…

    • have a basic understanding of metaverse and (virtual) influencers
    • have a basic understanding of theories and theorizing
    • have a basic understanding of qualitative research methods and content analysis
    • be a communicative and open person
    • work in an independent and accurate way
    • have scientific writing skills in English
    • be passionate about the metaverse and how it reshapes business environments

    We offer you a close supervision and the opportunity to develop practical, as well as theoretical skills in the area of information systems. If you are interested, send your CV, transcript of records, and a brief description of your motivation to Fabian Tingelhoff (). We are looking forward to hearing from you!

    Level:
    Master Thesis
    Kontakt:
    Fabian Tingelhoff

    This qualitative master thesis…

    … explores the phenomenon of virtual influencers in virtual world settings. The student should conduct a qualitative study, interviewing marketing professionals and influencers that are (thinking about being) active in a metaverse. The thesis addresses how virtual influencers are defined and perceived in practice. The thesis aims to elaborate chances and risks of utilizing virtual influencers for marketing purposes, thereby, receiving a condensed image on this type of influencer. This thesis should investigate the practitioner’s perspective.

    Background

    By allowing people to interact with one another in immersive, three-dimensional virtual worlds, the metaverse provides opportunities for brands to connect and build relationships with consumers in new ways (Schöbel and Tingelhoff, 2023). A perfect example of this is the rise of virtual influencers (Moustakas et al., 2020).

    A virtual influencer can be defined as an embodied digital character – humanlike or not. The character is equipped with its own personality, can be human-controlled or autonomously controlled by an AI, and is made accessible via social media, e.g., the metaverse. Such virtual influencers can impact a vast amount of people. For example, Lil Miquela has more than 7 million followers on different social networks (Instagram, TikTok, Facebook, YouTube) and was voted one of the 25 most influential people on the internet by Time magazine in 2018 alongside personalities such as former President Donald Trump (Time Magazine, 2018; Block & Lovegrove, 2021; Oliviera & Chimenti, 2021). Virtual influencers are also starring in campaigns for global brands such as Prada, Porsche, Unilever, and Ikea, showcasing potential for success as brand ambassadors.

    Despite, little is known about the effectiveness of using these characters for marketing purposes. By following a qualitative research approach (interview study), this thesis will contribute to the basic understanding of virtual influencers by identifying potential challenges, opportunities, and the value factors of virtual influencer marketing in the context of social media and the metaverse. In understanding how virtual influencers affect digital marketing communications, this thesis broadens the scope of influencer marketing to include the role of virtual influencers. Thereby, is a fundamental piece for researchers and practitioners in the field of both metaverse marketing and influencer marketing.

    You should…

    • have a basic understanding of metaverse and (virtual) influencers
    • have a basic understanding of theories and theorizing
    • have a basic understanding of qualitative research methods and content analysis
    • be a communicative and open person
    • work in an independent and accurate way
    • have scientific writing skills in English
    • be passionate about the metaverse and how it reshapes business environments

    We offer you a close supervision and the opportunity to develop practical, as well as theoretical skills in the area of information systems. If you are interested, send your CV, transcript of records, and a brief description of your motivation to Fabian Tingelhoff (). We are looking forward to hearing from you!

    Level:
    Master or Bachelor
    Kontakt:
    Laurenz Haferbeck

    WHY?
    Today, professional sports clubs are no longer only perceived as associations or clubs but also as international organizations with revenues in the triple-digit millions or even higher. In academia, these sports organizations are also seen as best practices when it comes to adopting new digital technologies (e.g., new tools for performance measurement of players) or reacting to new fan expec-tations (e.g., new social platforms and consumption behaviors of highlights). Nevertheless, it is fairly difficult to find out which digital technologies are being used by sports organizations exactly as the usage mostly presents competitive advantages. Goal of this thesis is to understand which collabora-tions and activities sports organizations actively communicate on their communication channels. In a second step, the correlation between communication of digital innovation & transformation activities and sporting success should be investigated.

    HOW?
    – Selection of professional sports clubs
    – Analysis of their news articles in past years on digital collaborations and innovations & transformation activities
    – Potentially: Elaborate correlation between digital innovation & transformation activities and sport success

    WAY OF WORKING:
    – Close supervision with regular meetings, feedback discussions, etc.
    – Thesis can start immediately
    – Publishing together as active co-authors is a preferred outcome

    INTERESTED?
    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Laurenz Haferbeck (). Looking forward to hearing from you.

    Level:
    Master
    Kontakt:
    Laurenz Haferbeck

    WHY?
    Today, professional sports clubs are no longer only perceived as associations or clubs but also as international organizations with revenues in the triple-digit millions or even higher. In academia, these sports organizations are also seen as best practices when it comes to adopting new digital technologies (e.g., new tools for performance measurement of players) or reacting to new fan expec-tations (e.g., new social platforms and consumption behaviors of highlights). Goal of this thesis is to get insights from professional sports clubs to assess their digital maturity in the different areas of their business (sporting success, financial performance, fan welfare maximation, leadership & gov-ernance). In a second step, the correlation between digital maturity and sporting success should be investigated.

    HOW?
    – Choose and adapt survey for digital maturity assessment in the sports organization context
    – Digital maturity assessment of sports clubs through survey with international sports teams (support in establishing contacts to relevant survey participants is provided)
    – Potentially: Elaborate correlation between digital maturity and sport success

    WAY OF WORKING:
    – Close supervision with regular meetings, feedback discussions, etc.
    – Thesis can start immediately
    – Publishing together as active co-authors is a preferred outcome

    INTERESTED?
    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Laurenz Haferbeck (). Looking forward to hearing from you.

    Level:
    Master
    Kontakt:
    Laurenz Haferbeck

    WHY?
    For almost a decade now, e-sports remains a very prominent and debated topic in the sports indus-try. While independent e-sports leagues have been founded which operate in a successful and profit-able way, also traditional professional sports clubs and leagues have come up with ideas to establish themselves in the strongly growing e-sports market. In Germany, members of the German Bun-desliga founded new e-sports teams with professional e-sports players and gathered in a new league founded by the DFL (Virtual Bundesliga). In England, the Premier League took a different approach with more focus on the fans and thus non-professional e-sports players who can compete annually in the ePremier League. In other markets, again, there are further strategies. Until today, it is controver-sially discussed if e-sports is a lucrative and needed activity for traditional sports clubs to engage in. Goal of this thesis is to analyze the trend of e-sports for traditional professional sports clubs and leagues through the lens of the management fashion theory. A potential second step of the thesis could be the evaluation of the different solutions on how to integrate e-sports in a traditional profes-sional sports club with a concluding recommendation (e.g., through expert interviews).

    HOW?
    – Introduction to the e-sports phenomenon through a literature review
    – Analysis of traditional professional sports clubs and leagues joining e-sports activities over time in different markets (news analysis through the lens of the management fashion theory)
    – Potentially: Interviews with decision makers on why and how to join the e-sports industry as a traditional professional sports club (support in establishing contacts to relevant interview partners is provided)

    WAY OF WORKING:
    – Close supervision with regular meetings, feedback discussions, etc.
    – Thesis can start immediately
    – Publishing together as active co-authors is a preferred outcome

    INTERESTED?
    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Laurenz Haferbeck (). Looking forward to hearing from you.

    Level:
    Kontakt:

    Do you want a tool that knows it all or many that all know something?

    Background:
    Many modern systems rely on the integration of different modules (e.g., Alexa skills). Do users prefer if such systems are presented as unitary multitalented agents or is there a benefit to be had in splitting a system up into many experts? Possible benefits include quarantining against generalization of negative impressions caused by submodules of a system or more leeway against perceptions of, e.g., arrogance in self-praise.
    A possible, although not mandatory, theoretical entry to hypothesis formation comes from research on social stereotypes. Interaction and social perception are heavily influenced by stereotypes (Snyder 1977). This effect is diluted if stereotype-irrelevant information is presented as well (Dreu 1995). As some positive effects of expertise rely on stereotypes, the construal of conversational agents may suffer if too many skills are categorized under one persona. In choosing this thesis, you will try to inform future research and practice whether and how technological skills should be split or united in their presentation.

    How?
    First, you will review the relevant literature.
    Depending on your findings, you will then carry out an interview series (if you think more exploration is necessary) or a hypothesis testing survey (if you think current research only needs to be extended).

    If you are interested in this Bachelor thesis, please send an email to to discuss how to start.

    References
    Dreu, Carsten K.W. de; Yzerbyt, Vincent Y.; Leyens, Jaques-Philippe (1995): Dilution of Stereotype-Based Cooperation in Mixed-Motive Interdependence. In Journal of Experimental Social Psychology 31 (6), pp. 575–593. DOI: 10.1006/jesp.1995.1026.
    Snyder, Mark; Tanke, Elizabeth Decker; Berscheid, Ellen (1977): Social perception and interpersonal behavior: On the self-fulfilling nature of social stereotypes. In Journal of Personality and Social Psychology 35 (9), pp. 656–666. DOI: 10.1037/0022-3514.35.9.656.

    Level:
    Kontakt:

    What is a chatbot? Do they simulate people or simply conversation? And are all of them the same?

    Background:
    Virtual agents are often treated as social actors (Nass & Moon, 2000). Therefore, state-of-the art projects in the space of chatbot technology often use insights from anthropomorphism theory (Epley, 2007) to inform their design choices. However, there is considerable variance in how people think about chatbots. This variance is found between distinct kinds of chatbots and between different sets of people.
    Skilled conversation (e.g., counselling) is a kind of work that has not been automated to the same degree as less skilled conversation (e.g., customer support). Besides technical challenges, this may also be explained by a certain reluctance in people trusting any such replication effort. A principal factor where such doubt persists is the replication of human-to-human professional relationships in bot-to-human conversation.
    There may be multiple pathways to resolve this tension. However, it is yet unclear whether efforts should flow to anthropomorphism, as some believe, or whether chatbots may be framed differently to circumvent the issue, e.g., as tools. In choosing this thesis, you would work to clarify where automation of skilled conversation can achieve the best “bang for buck” and thus contribute to the acceleration of progress in this domain.

    How?
    Building on existing interviews, you will explore the framing of chatbots as tools relationship versus potential relationships.
    Depending on your skills and interests, this work can take different forms.
    You may continue the qualitative road and extend our knowledge with a more specialized interview series you develop and carry out.
    Or you can prepare a survey-driven experimental approach to inform the decision.

    If you are interested, please send an email to to discuss how to start.

    References
    Epley, Nicholas; Waytz, Adam; Cacioppo, John T. (2007): On seeing human: a three-factor theory of anthropomorphism. In Psychological review 114 (4), pp. 864–886. DOI: 10.1037/0033-295X.114.4.864.
    Nass, Clifford; Moon, Youngme (2000): Machines and Mindlessness: Social Responses to Computers. In J Social Isssues 56 (1), pp. 81–103. DOI: 10.1111/0022-4537.00153.

    Level:
    Kontakt:

    Would you rather give a straight answer than tick dozens of boxes?

    Background:
    In roughly the last hundred years, questionnaires with rating scales have enjoyed widespread adoption in many domains encompassing everything from basic social science to market research. They are used to collect data for quantitative purposes (Rowley 2014). The methodology has two distinct benefits: questionnaires require little effort to fill in and are straight-forward to analyse.
    However, questionnaires come with drawbacks too. For one, scale construction for valid questionnaires is very labour intensive, and many already validated questionnaires are hard to find or must be licensed. Participants are forced to choose between close-ended answers or must rely on abstractions like numbers to relay their actual thoughts or feelings. Maybe most importantly, as easy as it is to fill in a questionnaire, rating long item lists gets tedious.
    Recent advances in natural language processing allow it to retain most of what is good with questionnaires without these drawbacks. Transformer-embeddings can be used to model constructs traditionally inferred from rating scale questionnaires with answers to simple questions (Kjell 2022). However, it is yet unclear how these advances can be applied in a way that allows large-scale adoption. In choosing this thesis, you will try to make innovative technology accessible to researchers and companies who want open ended answers they can count on.

    How?
    Learn how the technology works doing a short narrative literature review.
    Define a target demographic and conduct interviews to inform the design of an application embedding the technology.
    Build the application (e.g., a website).
    Evaluate your work using user feedback.

    If you are interested, please send an email to to discuss how to start.

    References
    Kjell, Oscar N. E.; Sikström, Sverker; Kjell, Katarina; Schwartz, H. Andrew (2022): Natural language analyzed with AI-based transformers predict traditional subjective well-being measures approaching the theoretical upper limits in accuracy. In Scientific reports 12 (1), p. 3918. DOI: 10.1038/s41598-022-07520-w.
    Rowley, Jenny (2014): Designing and using research questionnaires. In Management Research Review 37 (3), pp. 308–330. DOI: 10.1108/MRR-02-2013-0027.

    Level:
    Master
    Kontakt:
    Fabian Karst

    Analysing processes and digitalisation in the private equity industry.

    Why

    After an unprecedented period of growth in the last decade, today private equity funds hold more than 6.3 trillion dollars in assets under management and have become a staple in portfolios of institutional investors ([1] McKinsey, Global Private Markets Review, 2022). As this rise was fuelled by astonishing profitability (it consistently outperformed all other asset classes in the last decade ([1])), research in the last years has mainly focused on explaining the reasons for this outperformance ([2] Kaplan and Schoar, 2003; [3] Harris et Al, 2012; [4] Demaria, 2015). However, few studies look at the processes necessary to achieve this performance. The question becomes a multi-dimensional one when realizing that the processes of a fund are probably not only dependent on its type but also on its investment strategies and degree of technological maturity.

    Scope

    We at the IWI aim to combine sophisticated academia and practical insights. While building on profound research, your thesis should generate actionable insights with practical applicability. This can be done with a multitude of scientific methods such as desk research, reviewing scientific literature, and conducting hands-on case interviews.
    However, to write an exceptional thesis it is necessary for you to find a topic, which excites you and fits your skills and interests. Therefore, the following topics are for inspiration only and I am looking forward to your ideas:

    • Analysis of the impact of a private equity fund’s investment strategy on its internal processes and use of technology.
    • Use and potential of new technologies in different stages of the private equity investment process.
    • Examination of how target companies, general partners and limited partners interact with each other and which structures and technologies they are using for it.

    While the questions mentioned above are more suited for qualitative research, I am happy to discuss more quantitatively focused theses as well, if they should better fit your skill profile.

    What we expect

    • You have an organized, conscientious and result-oriented working attitude
    • You want to write a best-in-class master thesis which contributes to state-of-the-art research
    • The thesis can start immediately but should be completed within the next ±6 months

    What we offer

    • Close supervision and support with regular review meetings, feedback sessions and discussions
    • Access to experts in the field
    • Possibility of making a real impact through publishing in a scientific journal

    If you are interested just book a slot with me (https://calendly.com/fabian-karst/master-thesis-consultation) and I am looking forward to your thesis ideas.

    Level:
    Bachelor/Master
    Kontakt:
    Philipp Gordetzki

    Why:
    Digital innovation platforms are popular solutions for engaging consumers in the innovation process for several reasons: faster innovation, higher quality ideas, and lower costs are just some of the benefits. Nevertheless, there is currently still a need for improvement. Ideas are developed and evaluated by people like you and me, who tend to suffer from barriers to creativity, such as cognitive fixation, aversion to novelty, and reluctance to leave the path of least resistance.
    After the ideation process, evaluating a large number of ideas is a difficult task for human experts. AI can solve this problem by automatically analyzing ideas with regard to their novelty, degree of elaboration, and innovativeness. Your task is to investigate how an AI can analyse existing feedback and provide guidance during evaluation. We provide you with an extensive real-world dataset containing over 100,000 ideas with comments.

    How?

    • Analyse the comments in the dataset to understand how humans provide feedback
    • Utilize modern technologies such as BERT or GPT to train an AI to learn how to provide feedback
    • Optionally apply your solution in a real-world experiment to test your solution

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as an author

    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Philipp Gordetzki (). Looking forward to hearing from you! 🙂

    Level:
    Bachelor
    Kontakt:
    Philipp Gordetzki

    Why:
    Digital innovation platforms are popular solutions for engaging consumers in the innovation process for several reasons: faster innovation, higher quality ideas, and lower costs are just some of the benefits. Nevertheless, there is currently still a need for improvement. Ideas are developed and evaluated by people like you and me, who tend to suffer from barriers to creativity, such as cognitive fixation, aversion to novelty, and reluctance to leave the path of least resistance.
    Your task is to identify how AI can be utilized on innovation platforms. You identify previous use-cases and describe challenges to guide further research.

    How?

    • Thesis that conducts a systematic literature review on use cases of AI on innovation platforms using the methodology of Webster and Watson (2002) and Vom Brocke et al. (2009; 2015)

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as an author

    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Philipp Gordetzki (). Looking forward to hearing from you! 🙂

    Level:
    Master
    Kontakt:
    Philipp Gordetzki

    Why:
    Digital innovation platforms are popular solutions for engaging consumers in the innovation process for several reasons: faster innovation, higher quality ideas, and lower costs are just some of the benefits. Nevertheless, there is currently still a need for improvement. Ideas are developed and evaluated by people like you and me, who tend to suffer from barriers to creativity, such as cognitive fixation, aversion to novelty, and reluctance to leave the path of least resistance.
    During the ideation process, feedback is crucial but costly for human editors. AI can solve this problem by automatically providing high-quality feedback to enhance human creativity. Your task is to investigate how an AI can learn from human feedback. We provide you with an extensive real-world dataset containing over 100,000 ideas with comments.

    How?

    • Analyse the comments in the dataset to understand how humans provide feedback
    • Utilize modern technologies such as BERT or GPT to train an AI to learn how to provide feedback
    • Optionally apply your solution in a real-world experiment to test your solution

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as an author

    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Philipp Gordetzki (). Looking forward to hearing from you! 🙂

    Level:
    Master
    Kontakt:
    Philipp Gordetzki

    Why:
    Digital innovation platforms are popular solutions for engaging consumers in the innovation process for several reasons: faster innovation, higher quality ideas, and lower costs are just some of the benefits. Nevertheless, there is currently still a need for improvement. Ideas are developed and evaluated by people like you and me, who tend to suffer from barriers to creativity, such as cognitive fixation, aversion to novelty, and reluctance to leave the path of least resistance.
    AI can help users conceptualize an innovative idea by providing automatic feedback or cognitive stimulation. Different AI-supported writing methods exist today, e.g., spelling checks such as Grammarly. Your task is to create an AI-supported user journey on an innovation platform. You can build an experiment with our team to test your hypotheses and compare different methods.

    How?

    • Conceptualize a user journey with different support opportunities for an AI
    • Implement prototypes of such support opportunities in our experiment platform
    • Test your solution in a real-world experiment

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as an author

    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Philipp Gordetzki (). Looking forward to hearing from you! 🙂

    Level:
    Bachelor/Master
    Kontakt:
    Philipp Gordetzki

    Why:
    Digital innovation platforms are popular solutions for engaging consumers in the innovation process for several reasons: faster innovation, higher quality ideas, and lower costs are just some of the benefits. Nevertheless, there is currently still a need for improvement. Ideas are developed and evaluated by people like you and me, who tend to suffer from barriers to creativity, such as cognitive fixation, aversion to novelty, and reluctance to leave the path of least resistance.
    AI can help users to overcome these barriers. In the past, AI was successfully used in various domains of human creativity, e.g., creating music, images, or novels. As innovation is a challenging creativity process, we aim to support humans in a hybrid approach. Your task is to investigate previous use-cases of AI to increase human creativity and identify gaps and opportunities for further research.

    How?

    • Thesis that conducts a systematic literature review on the topic of hybrid creativity using the methodology of Webster and Watson (2002) and Vom Brocke et al. (2009; 2015)

    Key-Facts:

    • Close supervision, with regular review meetings, feedback discussions, etc.
    • Thesis can start immediately but should be completed within the next ±6 months
    • If the work is worth publishing, you will be listed as an author

    If you are interested, send your CV, transcript of records, and a brief description of your motivation to Philipp Gordetzki (). Looking forward to hearing from you! 🙂

    Level:
    Master
    Kontakt:
    Edona Elshan

    Why?

    The metaverse has become an interesting phenomenon in the last year and has attracted lots of attention.

    However, it is unclear whether our behavior will differ the metaverse from our real-life behavior. In particular, it is interesting to investigate, if we disclose information differently.

    Your bachelor’s/master’s thesis will contribute to the understanding of how a metaverse should be designed in the future to ensure data privacy.

    What is the metaverse?

    Metaverse and its “combination of technological, social, and economic drivers […] is leading to explosive interest.” (Moy and Gadgil 2022, p. 5) While some see Metaverse as the next evolutionary stage of the Internet, others still doubt its value proposition (Stokel-Walker 2021).

    Currently, companies are racing to be among the first to provide a metaverse: While Meta, formerly known as Facebook, plans to invest about $10 billion annually for the next 8 years, Microsoft just spend $68 billion in an acquisition to realize their version of a metaverse. While a platform’s success depends on the quantity and quality of members (also known as complementors) (Parker et al. 2016), clearly, these companies must expect to attract more and better complementors to their metaverse as their opponents. For a complementor, the platform’s facilitation-capabilities in its value creation are of utmost importance in the decision to join a platform. (Gawer 2021; Hein et al. 2020) Therefore, to understand metaverse success, it is imperative to investigate value facilitation mechanisms and how metaverse providers are planning to implement those.

    How.

    – We plan to conduct an experiment on a metaversion in collaboration with the University of Rotterdam to analyze how people disclose information.

    You should…

    • have a basic understanding of metaverses and their underlying technologies
    • have a basic understanding of theories and theorizing
    • have a basic understanding of quantitative research methods and an interest in experimental design
    • have scientific writing skills in English

    Key Factors:

    • Collaboration will take place in close supervision, with regular review meetings (biweekly), feedback sessions, etc.
    • International team in cooperation with the University of Rotterdam.
    • Work can be started immediately, while the experiment is planned for the autum semester
    • Possibility of making a real impact through publishing in a scientific journal

    If you are interested, please send a mail to Edona Elshan and Dr. Roman Rietsche. We look forward hearing from you!

    Level:
    Master
    Kontakt:
    Fabian Tingelhoff

    Unfortunately…

    … there are currently no published master thesis on ‘metaverse’ available. However, should you be interested and passionate about ‘metaverse’ and are keen to write your thesis with us, I still want to encourage you to reach out! If you and your topic-idea convince us, there is no reason why a thesis with us shouldn’t be possible! However, please already include a concrete research idea and methodology in your initial request.

    Background

    Technologic development is changing the World-Wide-Web as we know it. The current version of the “Internet of Information”, used primarily to seemingly exchange information, increasingly evolves to an “Internet of Value”, also called web3, which empowers people to transact items of value with one another. (Tapscott and Tapscott 2017) Indeed, there are key technologies to permit value creation and value exchange in an online setting like cryptocurrencies, NFTs, native coins, and self-sovereign interoperable identities. However, there needs to be a platform so that people can experience web3 and interact with one another. A platform that makes web3 ‘tangible’ is metaverse.

    Metaverse and its “combination of technological, social and economic drivers […] is resulting in explosive interest.” (Moy and Gadgil 2022, p. 5) While some consider metaverses to constitute the next evolutional step of the internet, others are still doubting their value proposition (Stokel-Walker 2021). However, there is no dispute that the idea of metaverses is gaining traction among academics and practitioners: With annual purchasing of virtual goods surpassing $54 billion, spending in metaverses almost doubled the amount for buying music in 2021 (Moy and Gadgil 2022). While Gartner forecasts over 30% of organizations to offer values in the metaverse by 2026 (Gartner 2022), JP Morgan estimates metaverses to account for over $1 trillion in yearly revenues by 2027, emphasizing that “metaverses will likely infiltrate every sector in some way in the coming years.” (Moy and Gadgil 2022, p.2)

    Despite the prominence that metaverses gain in our society and economy, there is yet no consent of what constitutes a metaverse, in neither academia nor practice. Building on that, many questions about metaverses still need to be asked and answered. Example questions include (but are not limited to):

    • The influence of metaverse’s physical limitations on users and use-cases (e.g., business vs. leisure)
    • The role of VR and AR technology for the value propositions of metaverses
    • The role of distributed data storage for metaverse use-cases
    • The difference of metaverse and real-world interaction on user behaviour and user networking
    • The difference of content creation in metaverse to other online platforms
    • The difference of value creation on metaverses to other platforms
    • The power differences of metaverse providers, celebrities, and common users in a decentralised metaverse
    • The difference between metaverses and massive multiplayer online (MMO) games

    You should…

    • have a basic understanding of metaverse and the underlying technologies
    • have a basic understanding of theories and theorizing
    • have a basic understanding of qualitative research methods
    • be a communicative and open person
    • work in an independent and accurate way
    • have scientific writing skills in English

    We offer you a close supervision and the opportunity to develop practical, as well as theoretical skills in the area of information systems. If you are interested, send your CV, transcript of records, a brief description of your motivation, and a research idea (including short descriptions for a research methodology) to Fabian Tingelhoff (). We are looking forward to hearing from you!

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            Danke für Ihr Interesse, Ihre Abschlussarbeit am Lehrstuhl von Prof. Dr. Jan Marco Leimeister zu schreiben. Wir betreuen gerne Studierende, die sich für unsere Forschungsthemen begeistern und die bisher gute akademische Leistungen erbracht haben. Weil wir eine grosse Anzahl an Bewerbungen bekommen, können wir nur jene berücksichtigen, die gut zu unseren Forschungsgebieten passen. Mehr zu unseren Forschungsgebieten erfahren Sie auf dieser Webseite. Um sich zu bewerben, können Sie eines der Themen in Betracht ziehen, an denen wir arbeiten oder Sie können ein eigenes Thema vorschlagen.



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              Doktoratsstudium
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              Alle ordentlichen Professoren des IWI-HSG betreuen Promotionen. Zudem bietet das Institut Kurse auf der Doktorandenstufe an.

              Das Doktoratsprogramm in Betriebswirtschaftslehre ist in eine Kursphase und eine Dissertationsphase gegliedert. In der Kursphase sind zwei Pflichtkurse und mindestens zwei Methoden-/Fachkurse aus den Doktoratsprogrammen der Universität St. Gallen oder der Global School in Empirical Research zu besuchen. Nach Abgabe der Vorstudie beginnt die Dissertationsphase. In dieser sind mindestens zwei dissertationsbegleitende Seminare/Kolloquien zu absolvieren. Ein weiterer Methodenkurs oder ein weiteres Seminar kann phasenunabhängig belegt werden.