The digital transformation of established companies and the launch of new digital business models that generate a sustainable return pose major challenges for management and the board of directors. The Governance of Digital Transformation research area is working on models and methods that make the success factors for digital transformation and digital business models controllable and measurable. In addition, guidelines are being developed for key topics such as digital strategy design, digital backbone and frontend/backend architecture, agile transformation and cross-functional collaboration, customer-centric frontstage, and digital business models.
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Prof. Dr. Peter RohnerCurrently there are no projects