Abschlussarbeit

Data-Driven Business Model Innovation, Start-Up, Robotics

Data-Driven Business Model Innovation for a Robotics Start-up

Situation

Aiina Robotics develops modular robots for the construction industry, initially focusing on concrete renovation. Similar to the start-up ProGlove, which transitioned from hardware to a software-based business model, we aim to explore the potential of data analytics derived from our robots. The goal of this thesis is to analyze whether and how data collected by robots on construction sites can be monetized—both in the field of concrete renovation and for additional applications.

Objectives of the thesis

Examine whether an expansion of the business model from hardware (leasing and selling robots) to data analytics services is viable. The thesis should explore the potential of collected robot data and identify monetization opportunities.

Key Areas of Investigation:

  • Customer Value Analysis:
    Analyze the customer value of robot-collected data compared to camera-based data. Investigate whether the data (e.g., material condition, temperature, movement) provides added value to construction companies—not only in concrete renovation but also in other construction tasks.
  • Economic Viability Analysis:
    Assess the economic feasibility of expanding the business model from hardware to data analytics, similar to ProGlove’s example (e.g., predictive maintenance, workflow optimization). Determine how construction companies could save costs or generate additional revenue through data analytics services.
    Develop a pricing and monetization model for data services.
  • Technical Feasibility Assessment:
    Evaluate the technical feasibility of integrating sensors into robots for continuous real-time data collection and making this data accessible for construction companies.
    Investigate the necessary infrastructure for data utilization and analysis.

Methodology:

  • Secondary Research: Analysis of market reports and existing data models in robotics and data analytics.
  • Primary Research: Interviews with construction companies and experts to identify data needs and monetization possibilities.

Your Profile

  • Interest in business model development, data analytics, and robotics.
  • Strong analytical skills and interest in financial calculations.
  • Independent, motivated, and proactive work ethic.
  • Excellent English and German language skills, as the thesis will be written in English.

Requirements:

  • The thesis must be written in English.
  • The latest possible start date is June 2025.

We offer

  • Intensive support in researching the potential of a business model expansion.
  • An innovative start-up environment with hands-on experience in robotics and data solutions.

Application

If you are ready to take on this challenging and rewarding project, apply with:

  • Your resume.
  • Your academic transcripts.
  • A proposed timeline for the thesis.
  • A motivation letter (max. 300 words) explaining your interest in exploratory research on value chain design and modular robotics in the construction industry.

At: 

  • Company: Aiina Robotics
  • Contact: Dr. Lena-Marie Paetzmann, Co-Founder @Aiina Robotics
  • E-mail: lena.paetzmann@aiina-robotics.com

Niveau-Stufe

Bachelor/Master

Lehrstuhl

Lehrstuhl Prof. Dr. Andrea Back

Personen

Dr.

Lena-Marie Pätzmann

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