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Prof. Dr. Jan Marco Leimeister

Büro 52-6020
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
+41 71 224 3330


  • Dienstleistungsengineering & Management (Product Service Systems, Service Design, Service Innovation, etc.)
  • Collaboration Engineering (CSCW, Collaborative Requirements Engineering, Virtuelle Communities, Social Computing, etc.)
  • Crowdsourcing, IT Innovationen & IT Innovation Management (Open Innovation, IT-enabled Innovations, Social Media, etc.)
  • Strategisches IT Management (Cloud Computing, IT bei M&A, Wertbeitrag von IT, etc.)
  • Ubiquitous Computing / Mobile Commerce; Betreuung und Leitung diverser von EU, BMBF, BMWi, DFG und Industrie finanzierter Forschungvorhaben (siehe Projektübersicht an der Universität Kassel)
  • Forschungsgebiete

  • Crowdsourcing, Crowd Work
  • Digital Business
  • Digital Transformation
  • Dienstleistungsengineering und Dienstleistungsmanagement
  • IT-gestützte Zusammenarbeit
  • Weitere Forschungsgebiete

  • Digitale Arbeit
  • IT-unterstütztes Lernen, Blended Learning
  • Agile Transformation
  • Agile Innovation
  • Internet Economy
  • Publikationen

    Innovation is one of the most important antecedents of a company's competitive advantage and long-term survival. Prior research has alluded to teamwork being a primary driver of a firm's innovation capacity. Still, many firms struggle with providing an environment that supports innovation teams in working efficiently together. Thereby, a team's failure can be attributed to several factors, such as inefficient working methods or a lack of internal communication that leads to so-called innovation blockages. There are a number of approaches that are targeted at supporting teams to overcome innovation blockages, but they mainly focus on the collaboration process and rarely consider the needs and potentials of individual team members. In this paper, we argue that Conversational Agents (CAs) can efficiently support teams in overcoming innovation blockages by enhancing collaborative work practices and, specifically, by facilitating the contribution of each individual team member. To that end, we design a CA as a team facilitator that provides nudges to reduce innovation blocking actions according to requirements we systematically derived from scientific literature and practice. Based on a rigorous evaluation, we demonstrate the potential of CAs to reduce the frequency of innovation blockages. The research implications for the development and deployment of CAs as team facilitators are explored.

    Wissenschaftlicher Artikel
    IT carve-out projects are complex and cost-intensive components of M&A transactions. Existing research sheds little light on the determinants of IT carve-out project complexity and/or its effects on divestor performance. Instead, research has focused on the post-acquisition IT integration project and acquirer performance. This paper presents the first divestor-centric model of IT transactions from the divestor to the acquirer when a Business Unit in a Multi-Business Organization (MBO) is carved out and integrated into another MBO. The model explains how divestor business and IT alignment pre-conditions contribute to increased IT carve-out project complexity. Such complexity increases IT carve-out project time to physical IT separation and creates IT stranded assets, which decrease post-divestment business, IT alignment and divestor performance. The current recommended strategy of adopting transitional service agreements (TSAs) to handle IT carve-out complexity is compared with two new proactive strategies derived from the model. TSA-based strategies restrict the divestor from both decommissioning IT stranded assets and reconfiguring its IT assets to support its new post-divestment business strategy. The two new strategies address IT carve-out complexity without incurring the negative effects from adopting TSAs

    get_appNaim Zierau, Christian Alexander Hildebrand, Anouk Samantha Bergner, Francesc Busquet I Segui, Anuschka Schmitt, Jan Marco Leimeister
    Wissenschaftlicher Artikel
    Voice-based interfaces provide new opportunities for firms to interact with consumers along the customer journey. The current work demonstrates across four studies that voice-based (as opposed to text-based) interfaces promote more flow-like user experiences, resulting in more positively-valenced service experiences, and ultimately more favorable behavioral firm outcomes (i.e., contract renewal, conversion rates, and consumer sentiment). Moreover, we also provide evidence for two important boundary conditions that reduce such flow-like user experiences in voice-based interfaces (i.e., semantic disfluency and the amount of conversational turns). The findings of this research highlight how fundamental theories of human communication can be harnessed to create more experiential service experiences with positive downstream consequences for consumers and firms. These findings have important practical implications for firms that aim at leveraging the potential of voice-based interfaces to improve consumers' service experiences and the theory-driven ''conversational design'' of voice-based interfaces.

    In-company training is facing new challenges in preparing employees for the demands of digitalized and automated manufacturing. New training concepts like microlearning are necessary to support work-process-related learning. To handle the limitations of microlearning, we develop a 360-degree learning system to demonstrate a realistic work environment. Nonetheless, there is a lack of design knowledge supporting the motivation and performance of employees using the system. Based on a systematic literature review and semi-structured interviews, we have developed design requirements for interactive 360-degree learning environments. We used a workshop-based mixed-method approach with interviews, concept maps, and video analysis to evaluate the motivation and performance of precision mechanics within a prototypical work-process-oriented learning environment in an inter-company vocational training center. The results show a positive effect on learning outcomes and motivation. In addition, the ease of use and sense of presence while using the learning environment are rated as high. We contribute to theory by shedding new light on learners' motivation and performance within work-process-oriented interactive 360-degree learning environments. Furthermore, we offer guidelines for developing such interactive 360-degree learning environments.

    Advances in Natural Language Processing offer techniques to de- tect the empathy level in texts. To test if individual feedback on certain students’ empathy level in their peer review writing pro- cess will help them to write more empathic reviews, we developed ELEA, an adaptive writing support system that provides students with feedback on the cognitive and emotional empathy structures. We compared ELEA to a proven empathy support tool in a peer review setting with 119 students. We found students using ELEA wrote more empathic peer reviews with a higher level of emotional empathy compared to the control group. The high perceived skill learning, the technology acceptance, and the level of enjoyment provide promising results to use such an approach as a feedback application in traditional learning settings. Our results indicate that learning applications based on NLP are able to foster empathic writing skills of students in peer review scenarios.

    Wissenschaftlicher Artikel
    Volatility, uncertainty, complexity, and ambiguity (VUCA) are drivers in today's business world. To perform amid this accelerated change and the digitalization progress, organizations are implementing agility. However, such an implementation does not happen without stumbling blocks and some fail. One reason for this is actors’ agile mindset (AM), which is necessary to deal succefully within a VUCA environment. Knowledge of the AM is in its infancy and conceptualization and measuring tools for it are lacking. Furthermore, the relation of the AM in terms of strategic agility and performance is still unclear. Our study aims to close these gaps. We examine AM through 15 interviews and a survey (N = 449) to predict strategic agility and performance. As a result, we conceptualize AM as an attitude that comprises four dimensions: attitude towards 1) learning spirit, 2) collaborative exchange, 3) empowered self-guidance, and 4) customer co-creation. Furthermore, we describe how actors with an AM deal with new technologies. We found that AM affects organizational performance mediated by strategic agility. These findings contribute to the agility and management research by providing a conceptualization and measuring instrument for AM. Furthermore, its relevance for strategic agility is explained and its relationship with organizational performance outlined

    The ability of students to self-monitor their learning paths is in demand as never before due to the recent rise of online education formats, which entails less interaction with lecturers. Recent advantages in educational process mining (EPM) offer new opportunities to monitor students’ learning paths by processing log data captured by technology-mediated learning environments. However, current literature falls short on providing user-centered design principles for IT-tools which can monitor learning paths using EPM. Hence, in this paper, we examine how to design a self-monitoring tool that supports students to evaluate their learning paths. Based on theoretical insights of 66 papers and nine user interviews, we propose seven design principles for an IT-tool which facilitates self-monitoring for students based on EPM. Further, we evaluate the design principles with seven potential users. Our results demonstrate a promising approach to help students improve their self-efficacy in their individual learning process using EPM.

    Today’s servitized and digitalized society has significant implications for the economic system as value creation increasingly shifts towards digital services. Organizations are increasingly relying of artificial intelligence, which enables them to operate with novel technological artifacts like conversational agents (CA). These human-like AI-driven artifacts open new possibilities and channels for service providers to scale up their business even further and to create a business value or even to make processes more efficient. While we witness the results of that each day, we do not fully understand how such CAs can contribute to scaling up a business. Therefore, we conduct an analysis of service research and popular CAs to determine the status quo and highlight opportunities for scaling services with CAs. We contribute to theory by clarifying the meaning of scalability in combination with CAs and support practitioners by providing an overview about how organizations successfully scale their CAs.

    Wie sehen gelungene Studienprogramm-Reformen an einer spezifischen Hochschule aus? Welche Faktoren sind dabei wichtig und wie kann üblichen Herausforderungen erfolgreich begegnet werden? In diesem Beitrag stellen wir die Ergebnisse der Evaluation einer Studienprogramm-Reform an der Universität St. Gallen (HSG) dar. Ausgehend vom aktuellen Stand der wissenschaftlichen Diskussion um Studienprogramm-Reformen, werden Faktoren einer gelungenen Reform aus zwei Befragungen abgeleitet, die diese Reform begleiteten.

    get_appChristian Engel, Philipp Ebel, Jan Marco Leimeister
    Wissenschaftlicher Artikel
    Facilitated by AI technology, the phenomenon of cognitive automation extends the scope of deterministic business process automation (BPA) through the probabilistic automation of knowledge and service work. By transforming work systems through cognitive automation, organizations are provided with vast strategic opportunities to gain business value. However, research lacks a unified conceptual lens on cognitive automation, which hinders scientific progress. Thus, based on a Systematic Literature Review, we describe the fundamentals of cognitive automation and provide an integrated conceptualization. We provide an overview of the major BPA approaches such as workflow management, robotic process automation, and Machine Learning-facilitated BPA while emphasizing their complementary relationships. Furthermore, we show how the phenomenon of cognitive automation can be instantiated by Machine Learning-facilitated BPA systems that operate along the spectrum of lightweight and heavyweight IT implementations in larger IS ecosystems. Based on this, we describe the relevance and opportunities of cognitive automation in Information Systems research.



    Jan Marco Leimeister studierte Wirtschaftswissenschaften mit Schwerpunkt Wirtschaftsinformatik an der Universität Hohenheim, wo er auch im Bereich Wirtschaftsinformatik zum Thema systematische Entwicklung, Einführung und Betrieb Virtueller Communities mit Auszeichnung promovierte. Von 2004 bis 2008 war er an der Technischen Universität München, Institut für Informatik, Lehrstuhl für Wirtschaftsinformatik als wissenschaftlicher Assistent tätig. Er habilitierte sich im Jahr 2008 mit einer Arbeit zur hybriden Wertschöpfung in der Gesundheitswirtschaft. Im Jahre 2008 wurde Leimeister an die Universität Kassel berufen, 2012 an die Universität St. Gallen. Er führt beide Tätigkeiten in Teilzeit fort. Leimeister hilft Unternehmen und Organisationen als Coach, Trainer, Berater, Beirat und Referent beim Management von technischem, strategischem und organisatorischem Wandel und ist Mitglied in diversen Beiräten auf nationaler und internationaler Ebene.


    • Business Engineering, Digital Business und Digital Transformation (Master)
    • Service Design, Service Innovation
    • Collaboration Engineering
    • Forschungs-Praxis Ventures (FPV)
    • Information Management
    • Doktoratskurse



    Seit 1998 freiberufliche berufspraktische Erfahrungen im Bereich Anwendungsentwicklung, IT & Strategie, IT Innovationen, Projektmanagement, Change Management, Produkt- und Dienstleistungsentwicklung.

    Mehrjährige Erfahrung in diversen Verwaltungsrats- und Beiratsfunktionen in Internetagenturen, Online Marketing Anbietern, IT & Consulting Unternehmen.

    Beratungsprojekte u.a. mit BBraun, BMW, Bosch, Daimler, Deutsche Telekom, O2 Telefonica, SAP, Siemens, Volkswagen etc sowie diversen Mittelständlern.


    Die Wirtschaftswoche sieht Jan Marco Leimeister in ihrem 2019er Forschungsleistungsranking auf Platz 4 der forschungsstärksten BWL Professoren auf Basis der Publikationsleistung der letzten 5 Jahre sowie auf Platz 8 im Ranking der Lebenswerke, gemessen an der Publikationsleistung seit Karrierebeginn (von 2.824  untersuchten BWL Professoren).

    Das Handelsblatt sah Jan Marco Leimeister in seinem 2014er Forschungsleistungsrankig auf Platz 13 aller BWL-Professoren auf Basis der Publikationsleistung der letzten 5 Jahre (von über 2600 untersuchten Forschern aus D/A/CH).

    Im 2012er Forschungsleistungsranking des Handelsblatt war Leimeister der forschungsstärkste Wirtschaftsinformatiker unter 40 Jahren und auf Rang 31 der forschungsstärksten BWL Professoren auf Basis der Publikationsleistung der letzten 5 Jahre (von über 3000 untersuchten Forschern aus D/A/CH).

    Beim 2009er Handelsblattranking wurde Leimeister auf Rang 40 aller Forscher bzw. unter den forschungsstärksten fünf Wirtschaftsinformatikern auf Basis der Publikationsleistung der letzten 5 Jahre (von über 2100 untersuchten Forschern aus D/A/CH) eingestuft.


    • vhb - Verband der Hochschullehrer für Betriebswirtschaft
    • GI - Gesellschaft für Informatik
    • AIS - Association for Information Systems
    • ACM - Association for Computing Machinery
    • Academy of Management (AoM)

    Editorial Board

    • Senior Editor Journal of Information Technology (JIT)
    • Editorial Board Member Journal of Management Information Systems (JMIS)
    • Associate Editor European Journal of Information Systens (EJIS)
    • Department Editorial Board Member Business and Information Systems Engineering (BISE)

    Weitere Informationen


    Als Berater, Coach, Beirat, Redner und Moderator hilft Jan Marco Leimeister Organisationen bei der Innovationsentwicklung und dem Management von organisatorischem, technischem und strategischem Wandel. Besonderes Augenmerk liegt auf der Förderung von Start Ups. Schwerpunkte seiner Arbeit umfassen die Anwendung neuer wissenschaftlich fundierter Methoden, Technologien und Konzepte

    Diverse freiberufliche beratende, gutachterliche und Beiratstätigkeiten. Langjährige berufspraktische Erfahrungen in Beiräten und Verwaltungsrat im Bereich Digital Business, Management von Informatik-Ressorts, Consulting-Unternehmen und Internetagenturen.


    • Habilitation an der Technischen Universität München, Thema "Hybride Wertschöpfung in der Gesundheitswirtschaft", Tätigkeit am Institut für Informatik.
    • Promotion an der Universität Hohenheim, Fachgebiet Wirtschaftsinformatik, Thema "Pilotierung virtueller Communities im Gesundheitsbereich".
    • Studium der Wirtschaftswissenschaften (insb. Wirtschaftsinformatik, Internationales Management und Marketing) an der Universität Hohenheim.