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Öffentlich geförderte Forschungsprojekte

Understanding and Designing User Trust in Smart Personal Assistants

Im vom SNF geförderten Projekt „Understanding and Designing User Trust in Smart Personal Assistants“ untersucht das Team von Prof. Dr. Leimeister welche Auswirkungen intelligente, dialogorientierte Systeme und ihre individuellen Designmerkmale auf Nutzer und Vertrauen haben. Das Projekt zielt darauf ab, Theorien und Methoden aus der Designforschung, der Verhaltenswissenschaft und anderen Disziplinen zusammenzuführen, um den Einsatz und die Effekte von Dialog-KI zu verstehen.

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Verbindung künstlicher und kollektiver Intelligenz zur Entwicklung skalierbarer Software Testing Lösungen

"Software is eating the world" - Aber wie stellt man sicher, dass diese Software auch benutzerfreundlich ist und richtig funktioniert? Ziel des Projekts ist es, selbstlernende Textanalyse-Algorithmen zu entwickeln und zu untersuchen, inwieweit diese künstliche Intelligenz beim Softwaretest in Unternehmen wirtschaftlich vorteilhaft und sinnvoll eingesetzt werden kann.

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Are Two Better than One?

Das Konzept der Hybriden Intelligenz gewinnt zunehmend an Popularität (Horvitz 2014). Dieses Konzept zielt darauf ab, die komplementären Stärken von menschlicher Intelligenz und KI zu nutzen, um sich intelligenter zu verhalten, als es jede der beiden für sich genommen sein könnte (Kamar 2016). Die Integration von menschlichem Input in die künstliche Intelligenz bringt jedoch Herausforderungen mit sich, da insbesondere die menschliche Intelligenz nur dann integriert werden kann, wenn bestimmte organisatorische Randbedingungen adäquat berücksichtigt werden (Kamar 2016). Im Rahmen des vorliegenden Grundlagenforschungsfondsprojekts wird daher untersucht welche Auswirkungen der Einsatz hybrider Intelligenz auf die Performanz sozio-technischer Systeme hat.

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Design Principles for Service Systems in the Internet of Things

The Internet of Things (IoT)–understood as digitizing and connecting the physical world and its objects–uses a multitude of technologies to bring along many technical advancements. Overall, IoT is expected to have tremendous economic impact in the nearer future and to affect all sectors and settings of our business and private lives, e.g. in manufacturing, smart cities, healthcare, etc. Thereby, the value IoT systems can deliver depends on the services they can offer to users and customers. To leverage the potentials of IoT and its technical feasibility and superiority, not only the purely technological connectedness of things, but also the interplay and design of interfaces between IoT and people are crucial, i.e. people, software and hardware need to be orchestrated.To realize this interplay between IoT hardware, IoT software and people, all need to be integrated into existing value networks, e.g. patients and physicians need to be an integral part when designing IoT systems for medication adherence. While current research mainly focuses on empirically analyzing IoT systems and its effects, research concentrating on design knowledge for IoT systems is missing. The project wants to close this research gap and extend the existing body of knowledge by generating design knowledge for this highly promising area. To describe the involved stakeholders and technologies of IoT systems, the concept of service systems is used and a sociotechnical system’s perspective is taken. Service systems are defined as value-co-creation configurations of people, technology and value propositions, e.g. patients and their relatives, physicians and care personnel as the involved “people” who are “co-creating value” by working together to improve the patient’s quality of life while using “technology” such as IoT devices or infrastructures.

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How does crowdsourcing support digital value creation?

Crowdsourcing spiegelt eine innovative Lösung für den kommenden Mangel an IT-Personal wider. Es befähigt Organisationen, die Kreativität, das Wissen und die verteilte Arbeitskraft von Millionen von Menschen anzuzapfen und charakterisiert eine neue Art der Organisation menschlicher Arbeit. Dieses GFF-Projekt entwickelt theoretische Erkenntnisse, die erklären, wann Crowdsourcing eine effektive Art der Wertschöpfung ist und wie Organisationen Crowdsourcing effektiv organisieren und verwalten können.

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ActGo-Gate: Active Retiree and Golden Workers Gate

Das Projekt ActGo-Gate hat die Gestaltung einer integrierten Plattform für IKT-gestützte Dienstleistungen zur Nachbarschafts-Assistenz und -Pflege und zur Koordination von Freiwilligenarbeit mit professionellen Dienstleistern und (Non-Profit-) Organisationen im Fokus.

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Enhancing Student Performance Through Formative Feedback in Large Scale University Lectures (SNF Doc Mobility)

In einer 10. Klasse des Gymnasiums und einer Berufsschulklasse bearbeitete eine Gruppe die Aufgaben mit Hilfe eines Smart Personal Assistants, die andere Gruppe mit “traditionellen” Methoden. Die empirischen Ergebnisse zeigten, dass die Schüler in den Experimentierklassen signifikant mehr Problemlösungskompetenzen erwarben als die Schüler in den Kontrollklassen und sich die Lernprozesse veränderten. Die Ergebnisse liefern erste empirische Belege für den Wert des Einsatzes von Smart Personal Assistants wie z.B. Alexa auf die Fähigkeiten zum Lösen von Problemen.

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Transformation of Work Through Internal Crowdsourcing

Die Digitalisierung verändert Märkte und Organisationen grundlegend. Um in einem schnelllebigen und unsicheren Umfeld bestehen zu können, suchen Organisationen nach Möglichkeiten, flexibler und produktiver zu werden. Um diese Ziele zu erreichen, können Organisationen das Konzept des internen Crowdsourcings nutzen, um ihre Mitarbeiter über digitale Plattformen mittels offener Ausschreibungen für temporäre Arbeitseinsätze neu zu besetzen.

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Improving the Argumentation Skills of Students through Machine Learning

In dem HSG-intern geförderten Projekt untersuchen wir, wie wir Studierende eine individuelle Schreibunterstützung basierend auf Techniken des Maschinellen Lernens und Natural Language Processing bieten können. Ziel der Projektes ist es, Argumentationsfähigkeiten von Studierenden in Massen- und Distanzlehrveranstaltungen zu verbessern und damit zur Unterstützung von Meta-Kognitions-Fähigkeiten beizutragen.

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Evaluating the Effectiveness of Digital Formative Learning Assessments in University Large Scale Lectures

Wie trägt eine digitale formative Lernkontrolle in grossen Vorlesungen zum Lernprozess der Studierenden bei und wie beeinflusst sie die Lernergebnisse der Studierenden?

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Projekte am IWI

CC BIE Competence Center Business Innovation Excellence

Im CC BIE arbeiten in der agilen und digitalen Transformation führende öffentliche und private Organisationen unter der Leitung des Instituts für Wirtschaftsinformatik an der Universität St.Gallen (IWI-HSG) gemeinsam daran, Business Innovation und Veränderungsfähigkeit zum primären Erfolgsfaktor zu machen. Das CC BIE ist als Community organisiert und steht unter der wissenschaftlichen Leitung von Prof. Dr. Robert Winter. Für den Transfer in die Praxis sorgt Prof. Dr. Peter Rohner.

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SCESC (Swiss Circular Economy of Skills and Competences)

Dieses Projekt fördert eine noch nie dagewesene Lernerfahrung für Weiterbildende, welche mit Hilfe einer Plattform nach dem Modell der Kreislaufwirtschaft ganzheitlich unterstützt werden sollen. Die Ziele dieses Projekts sind unter anderem die Förderung des aktuellen und mittelfristigen Qualifikationsbedarfs, die volle Ausschöpfung des Kompetenzportfolios des*r Weiterbildenden, das mit Hilfe eines kontinuierlichen Abgleichs von individuellem Qualifikationsbedarf und Weiterbildungsmöglichkeiten realisiert wird, sowie die Unterstützung der individuellen Kompetenzentwicklung durch einen digitalen Coach. Das Projekt ist auf dreieinhalb Jahre ausgerichtet mit Beginn im Februar 2022 und Fertigstellung im Sommer 2025.

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St.Gallen Digital Business Innovation Approach

Der Nutzer entscheidet ob ein Produkt, eine Dienstleistung oder ein neues Geschäftsmodell erfolgreich ist. Der St. Galler Digitial Business Innovation Ansatz ist eine human-zentrische Methode, die zum Ziel hat innovative Produkte, Dienstleistung und Geschäftsmodelle zu entwickeln, welche zugleich die Bedürfnisse der Kunden bestmöglich adressieren sowie wirtschaftlichen Wert für das Unternehmen maximieren. Der iterative Prozess gibt Führung, wie vom Nutzerbedürfnis ausgehend über eine erweiterte Marktbetrachtung hin zur Geschäftsmodellentwicklung innovative Lösungen für komplexe Kundenprobleme generiert werden können.

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IoT Studie

Unsere aktuellen Forschungsergebnisse zeigen, dass das IoT für viele Unternehmen in erster Linie kein technisches Thema oder zumindest primär keine technologische Herausforderung darstellt und sein darf. Es dreht sich alles um neue Geschäftsmodelle und Wertpotenziale. Es geht um mehr als reine Automatisierung, es geht um strategische Vorteile, Partnerschaften, und service-orientierten Kundenfokus.

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Innovation durch Kooperation

IT-Tool zur systematischen Analyse & Bearbeitung von Kooperationsanfragen

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IS Architecture

This project investigates IS architecture from two distinctive, but interrelated perspectives. While the first part of the project employs a static approach to explain which institutional factors underlie desirable outcomes for IS architecture, the second part opts for a dynamic approach to explain how IS architecture evolves over time. This project combines both static and dynamic explanations to triangulate the generated theories on IS architecture.

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Architectural Thinking

Architectural thinking aims at supporting non-architects and people outside the IT function to adopt holistic, long-term considerations in their daily decisions. To establish architectural thinking we build small interventions such as labels for applications, domains or projects to increase the awareness of employees for architectural goals and provide opportunities to contribute to the goal achievement.

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Nudging for Data Quality

Many organizations struggle with creating and maintaining data quality in their everyday business. Beyond formal means of control, such as data governance frameworks comprising rules, regulations or regular data quality reviews, in this project we explore lightweight interventions that nudge people in the organization to spend a little more effort here and there, which overall measurable increases the understanding for data quality and data quality itself.

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FRS (Feedback Recommender System)

Das Ziel des Projekts ist die Durchführung eines Experiments, das messen soll, wie Menschen in agilen Arbeitssituationen Feedback verarbeiten. Im Weiteren wird ein d IT-Tool entwickelt,  welches individualisierte Verbesserungsvorschläge beim Schreiben von Feedback gibt.

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Loom

LOOM (Learning Objective and Outcome Manager) ist ein IT-Tool welches durch den Einsatz von modernsten Text-Mining Algorithmen und Computer basiertes Assessment, Studierenden semesterbegleitendes Feedback ermöglicht. Dies unterstützt die nachhaltige Entwicklung von Skills und meta-kognitiven Fähigkeiten wie selbst-reguliertes lernen.

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ArgueLearn

Unser IT-Tool "ArgueLearn" bietet eine individuelle Schreibunterstützung basierend auf Techniken des Maschinellen Lernens und Natural Language Processing mit dem Ziel, die Argumentationsfähigkeiten von Studierenden in Massen- und Distanzlehrveranstaltungen zu verbessern.

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Design Principles for Service Systems in the Internet of Things

The Internet of Things (IoT)–understood as digitizing and connecting the physical world and its objects–uses a multitude of technologies to bring along many technical advancements. Overall, IoT is expected to have tremendous economic impact in the nearer future and to affect all sectors and settings of our business and private lives, e.g. in manufacturing, smart cities, healthcare, etc. Thereby, the value IoT systems can deliver depends on the services they can offer to users and customers. To leverage the potentials of IoT and its technical feasibility and superiority, not only the purely technological connectedness of things, but also the interplay and design of interfaces between IoT and people are crucial, i.e. people, software and hardware need to be orchestrated.To realize this interplay between IoT hardware, IoT software and people, all need to be integrated into existing value networks, e.g. patients and physicians need to be an integral part when designing IoT systems for medication adherence. While current research mainly focuses on empirically analyzing IoT systems and its effects, research concentrating on design knowledge for IoT systems is missing. The project wants to close this research gap and extend the existing body of knowledge by generating design knowledge for this highly promising area. To describe the involved stakeholders and technologies of IoT systems, the concept of service systems is used and a sociotechnical system’s perspective is taken. Service systems are defined as value-co-creation configurations of people, technology and value propositions, e.g. patients and their relatives, physicians and care personnel as the involved “people” who are “co-creating value” by working together to improve the patient’s quality of life while using “technology” such as IoT devices or infrastructures.

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ActGo-Gate: Active Retiree and Golden Workers Gate

Das Projekt ActGo-Gate hat die Gestaltung einer integrierten Plattform für IKT-gestützte Dienstleistungen zur Nachbarschafts-Assistenz und -Pflege und zur Koordination von Freiwilligenarbeit mit professionellen Dienstleistern und (Non-Profit-) Organisationen im Fokus.

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aktuellste Publikationen

Artificial Intelligence (AI) shows great potential to tackle environmental sustainability issues that are critical to the survival of Humanity and Planet Earth. However, the development and use of AI causes indirect emissions leading to detrimental effects on the environment. Therefore, it is important for organizations, researchers, and practitioners in the Information Systems (IS) domain to understand both the positive and negative effects of AI on the environment. This article contributes to this topic by performing a theoretical review of the literature at the intersection of AI and Sustainability to determine the current research streams. Further, this article adopts the affordance theory as a theoretical lens with the goal to identify the affordances of Sustainable AI – a field that encompasses the research areas ‘AI for Sustainability as well as ‘Sustainability of AI’ – in the Green IS community. The identified affordances would enable researchers and practitioners to design and use Sustainable AI systems.

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Advances in Natural Language Processing offer techniques to de- tect the empathy level in texts. To test if individual feedback on certain students’ empathy level in their peer review writing pro- cess will help them to write more empathic reviews, we developed ELEA, an adaptive writing support system that provides students with feedback on the cognitive and emotional empathy structures. We compared ELEA to a proven empathy support tool in a peer review setting with 119 students. We found students using ELEA wrote more empathic peer reviews with a higher level of emotional empathy compared to the control group. The high perceived skill learning, the technology acceptance, and the level of enjoyment provide promising results to use such an approach as a feedback application in traditional learning settings. Our results indicate that learning applications based on NLP are able to foster empathic writing skills of students in peer review scenarios.

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Many industries are affected by the shift to platform business models and leveraging network effects is vital for every single company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. Building upon the success of the Business Model Navigator, we have developed the Platform Navigator – a toolbox to help you design and implement platform business models in your company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 pattern cards across five phases. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain competitive advantage. Thus, the pattern cards and canvas will help you navigate through the Platform Economy.

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Viele CIOs (Chief Information Officer) in Unternehmen haben in der Pandemie einen hervorragenden Job gemacht. In der Zeit nach der Pandemie gilt es, diesen „Rückenwind“ und die Position des CIO neu zu definieren. Vor diesem Hintergrund wurden fünf CIOs, Hanna Hennig von der Siemens AG, Andreas Maier von der AXA Schweiz, Michael Müller-Wünsch von OTTO, Rolf Olmesdahl, ehemals Raiffeisen Schweiz, Ursula Soritsch-Renier von Saint-Gobain Paris, und ein Executive-Search-Spezialist, Patrick Naef, Boyden AG, gefragt wie sie die Zukunft des CIO sehen. Alle sechs Persönlichkeiten, die an dem Dialog teilnahmen, sind übereinstimmend der Meinung, dass es auch noch 2030 CIOs geben wird und sie auf der einen Seite verstärkt Treiber der digitalen Transformation in ihrem Unternehmen sein sollten und sie auf der anderen Seite nach wie vor Verantwortung für das Funktionieren der digitalen Infrastruktur tragen.

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Wissenschaftlicher Artikel
Volatility, uncertainty, complexity, and ambiguity (VUCA) are drivers in today's business world. To perform amid this accelerated change and the digitalization progress, organizations are implementing agility. However, such an implementation does not happen without stumbling blocks and some fail. One reason for this is actors’ agile mindset (AM), which is necessary to deal succefully within a VUCA environment. Knowledge of the AM is in its infancy and conceptualization and measuring tools for it are lacking. Furthermore, the relation of the AM in terms of strategic agility and performance is still unclear. Our study aims to close these gaps. We examine AM through 15 interviews and a survey (N = 449) to predict strategic agility and performance. As a result, we conceptualize AM as an attitude that comprises four dimensions: attitude towards 1) learning spirit, 2) collaborative exchange, 3) empowered self-guidance, and 4) customer co-creation. Furthermore, we describe how actors with an AM deal with new technologies. We found that AM affects organizational performance mediated by strategic agility. These findings contribute to the agility and management research by providing a conceptualization and measuring instrument for AM. Furthermore, its relevance for strategic agility is explained and its relationship with organizational performance outlined

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Obwohl sich die Rolle und Bedeutung der IT in den meisten Unternehmen stark verändert hat, folgt die Strukturierung von CIO-Bereichen (und ihrer Wertbeiträge) meist noch einem funktionalen Paradigma – unter Bezugnahme auf „was wird gemacht“ oder „wie wird es gemacht“, manchmal auch „für wen wird es gemacht“. Eine funktionale bzw. ergebnisorientierte Strukturierung findet sich mittelbar auch in Ansätzen, welche die Wertschöpfungskette in den Mittelpunkt stellen oder agile Gestaltungsprinzipien berücksichtigen.Wir diskutieren bestehende Ansätze und schlagen ein neues Strukturierungsmodell vor, das die Aktivitäten des CIO-Bereichs aus der Perspektive „welcher Wertbeitrag wird erreicht“ (bzw. welche strategische Wirkung wird angestrebt) unterscheidet. Das sich ergebende Wirkungsorientierte Portfolio wird dabei in den Dimensionen Wirkungsbreite, Wirkungszeitraum und Wirkungstiefe abgebildet. Ausgehend von der Demonstration bestimmter Aspekte dieses Perspektivenwechsels in Form von zwei Anwendungsfällen werden die Potenziale und Konsequenzen einer wirkungsorientierten Strukturierung des CIO-Bereichs z. B. für die Kommunikation des CIO-Wertbeitrags, die Koordination mit anderen Führungsfunktionen und die Organisation von „Business Technology“ diskutiert.

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get_appJenny Zimmermann, Jonas Görgen, Emanuel de Bellis, Reto Hofstetter
Monograph
The Smart Products Report 2022, now in its second edition, is based on a representative study on the use and perception of smart products in Switzerland. It is published by the Institute of Behavioral Science and Technology at the University of St.Gallen as well as the Institute of Marketing and Analytics at the University of Lucerne in collaboration with Vorwerk AG. The Smart Products Report 2022 shows that smart products are widely used in Switzerland and are increasingly integrated into our everyday lives. Among the most frequently used smart products are smartwatches, robotic vacuum cleaners, and smart speakers. The findings also suggest that the perception of and relationship with these technologies is changing. For example, consumers perceive these technologies to increasingly take over the lead while consumers humanize their smart helpers by giving them nicknames. The widespread use and positive attitude toward smart products contrast personal and societal concerns. Therefore, smart products’ future success depends on every stakeholder recognizing and addressing both, the benefits perceived by consumers and their distinct concerns about smart products.

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Forschungsrat

Der Forschungsrat ist verantwortlich für die generelle Ausrichtung der Forschungsvorhaben am IWI. Diese Verantwortung erstreckt sich auf die Forschungsthemen, die Finanzierung, die Festsetzung der Qualität der zu liefernden Ergebnisse und die teilnehmenden Partnerunternehmen.

Die Mitglieder des Forschungsrates sind erfahrene Führungskräfte und tragen wesentlich zum Erfolg des Forschungsprogramms bei.Für Anfragen an den Forschungsrat und um weitere Informationen zu erhalten, senden Sie bitte ein E-mail an Dr. Philipp Ebel:

Helmut DraxlerBurckhardt Compression AG
Thomas EckertABB
Johan EngvallGeberit
Markus FuhrerPostfinance
Hans-Peter KellerHelsana AG
Andreas MaierAXA-Winterthur
Peter MeyerhansDrees & Sommer
Dr. Anne-Thérèse MorelSwisscom AG
Dr. Robert SchleichRaiffeisen Schweiz
Dr. Jürgen SturmZF Friedrichshafen AG
Urs VetschZurich Insurance Group AG
Thomas VetterGeberit
Stephan WickMigros Bank

Forschungsaufenthalte am Institut für Wirtschaftsinformatik

Der persönliche und direkte Austausch über neue Ideen und erste Ergebnisse sind entscheidend für qualitativ hochwertige Forschung. Aus diesem Grund lädt das Institut für Wirtschaftsinformatik der Universität St.Gallen Forscher aus aller Welt für einen Forschungsaufenthalt ein, um eigene Projekte voranzutreiben oder neue Projekte gemeinsam mit uns anzustossen. Sowohl Kurzaufenthalte als auch längere Aufenthalte von bis zu acht Wochen sind möglich.

Gastforschern stellen wir ein Büro mit der üblichen IT Infrastruktur zur Verfügung. Ausserdem erhalten unsere Gäste die Möglichkeit ihre Forschung in unserer Vortragsreihe – St.Galler Wirtschaftsinformatik-Forschungskolloquium – zu präsentieren. Falls Sie weitere Informationen benötigen oder sich für einen Forschungsaufenthalt am Institut für Wirtschaftsinformatik der Universität St. Gallen interessieren, kontaktieren Sie bitte Professor Dr. Jan Marco Leimeister. Ihre Bewerbungsunterlagen sollten neben einem Lebenslauf auch eine Übersicht über Ihre Forschungs- und Lehreaktivitäten sowie die von Ihnen beabsichtigten Zeiträume für Ihren Aufenthalt beinhalten.








    St. Galler Wirtschaftsinformatik Forschungskolloquium

    2022

    Research Talk Konstantin Bauman, Ph.D., Ass. Prof. Fox School of Business@Temple University: “Intelligence Augmentation for Higher-Quality Peer Feedback: Supporting Students by Recommending Features of Written Feedback that Should be Improved”

    1. June 2022

    Standort: IWI-HSG, Müller-Friedbergstrasse 8, 9000 St.Gallen (Raum 52-7024) oder per Zoom

    Datum: 01.06.2022, 11:00 bis 12:30

    Konstantin Bauman, Ph.D., Ass. Prof. Fox School of Business@Temple University: “Intelligence Augmentation for Higher-Quality Peer Feedback: Supporting Students by Recommending Features of Written Feedback that Should be Improved”

    The value of peer feedback is growing for large-scale courses in universities, as well as for MOOCs, where it is used as a method to provide students with formative feedback and support them in their learning journey. However, students usually have little to no experience in providing feedback and especially in formulating ideas in a way that would help feedback recipients understand all the raised critical issues and improve their submission accordingly.  In his research talk, Konstantin Bauman will present his work in collaboration with Roman Rietsche, Matthias Söllner and Jan Marco Leimeister from the Institute of Information Management (HSG) and the University of Kassel. In their work they developed an intelligence augmentation approach which was implemented and proposed to support students in the process of creating peer feedback with personalized recommendations of the most critical text features that need improvement. They designed a novel framework that provides such recommendations aiming to maximize the feedback quality as perceived by the feedback recipient. Furthermore, they also designed a novel Feature Utility Saturation Model (FUSM) that works as part of the framework. To test how the proposed method works in practice, they conduct a field experiment with 490 students taking three different courses at a public university in Europe. The results show that the personalized recommendation approach works well as it outperforms baselines and helps students create longer feedback and of significantly higher quality, as evaluated by feedback recipients.

    Dr. Konstantin Bauman joined the Fox School on a tenure track appointment within the Department of Management Information Systems on January 1, 2018. He arrives at Fox from the Stern School of Business at New York University, where he served as a postdoctoral research fellow. Bauman’s research interests lie in the areas of technical information systems, with focus on the fields of quantitative modeling and data science. In particular, he works on developing novel machine learning methods for predicting customer preferences, and designing novel approaches to recommender systems that provide personalized advice to customers. Before joining NYU, Bauman worked as the head of a machine-learning group within the research department of Yandex, where he dealt with large-scale machine learning and data science problems on a daily basis. He also served as a software engineer at Yandex and the Russian Academy of Foreign Trade.

    Bauman received his PhD in Mathematics (Geometry and Topology) from Russia’s Moscow State University, where he also earned a Master of Science degree in Mathematics. He also obtained a Master of Science degree in Machine Learning from a joint program between the Moscow Institute of Physics and Technology and the Yandex School of Data Analysis in Russia.

    https://www.linkedin.com/in/konstantinbauman/

    https://community.mis.temple.edu/kbauman/

    2021

    Research Talk Dominik Gutt: The Rise of Robo-Reviews – The Effects of Chatbot-Mediated Review Elicitation on Online Reviews

    16. September 2021

    Standort: IWI-HSG, Müller-Friedbergstrasse 8, 9000 St.Gallen (Raum 52-5120) oder per Zoom

    Datum: 16.09.2021, 10:00 bis 12:00

    Dominik Gutt,  Assistant Professor at Rotterdam School of Management: The Rise of Robo-Reviews – The Effects of Chatbot-Mediated Review Elicitation on Online Reviews

    Chatbots have been introduced as a new way to receive product reviews. However, little is known how the chatbot-mediated solicitation influences review characteristics such as the valence or the helpfulness. We conduct four studies to narrow this literature gap. Our results show that (1) chatbot-mediated review elicitation leads to a positivity bias in ratings, particularly strong for low-quality products; (2) chatbot-mediated reviews negatively impact a range of review dimensions (e.g., helpfulness) mainly due to decreased review length, (3) the positivity bias varies depending on the level of anthropomorphism in the chatbot and the nature of the survey deployer (seller vs. platform), and can be explained by audience tuning due to social presence. Our research is among the first to uncover a link between chatbot use, review valence, and other valuable review

    Research Talk Prof. Dr. Ali Sunyaev: Design Trade-Offs, Viability, and Management of Applications on Distributed Ledger Technology

    6. September 2021

    Standort: IWI-HSG, Müller-Friedbergstrasse 8, 9000 St.Gallen (Raum 52-5120) oder per Zoom

    Datum: 06.09.2021, 10:00 bis 11:30

    Prof. Dr. Ali Sunyaev, Karlsruher Instituts für Technologie (KIT): Design Trade-Offs, Viability, and Management of Applications on Distributed Ledger Technology

    While design decisions determine the quality and viability of applications in general, in Distributed Ledger Technology (DLT), the decision for a suitable DLT design (e.g., Ethereum, IOTA) is of particular relevance because the retroactive change of the underlying DLT design is currently very hard and often even impossible. Extant research has revealed several trade-offs between DLT characteristics (e.g., availability vs. consistency). Such trade-offs inhibit a one-size-fits-all DLT design that suites the requirements of applications on DLT. For an appropriate assessment of the suitability of DLT designs for a particular application on DLT, researchers and developers require a systematic and holistic overview of the functioning of different DLT designs, including their configuration of DLT characteristics as well as dependencies and resulting trade-offs between DLT characteristics. In this talk I will first summarize and reflect the design trade-offs, viability, and management of applications on DLT. Second, I will present the configuration and management tool for applications on DLT we currently work on.

    CV: https://www.aifb.kit.edu/web/Ali_Sunyaev

    Research Talk Dr. Monika Malinova Mandelburger: Cognitive diagram understanding and task performance in systems analysis and design

    26. April 2021

    Standort: Via Zoom, Müller-Friedberg-Strasse 8, St. Gallen

    Datum: 26.04.2021, 11:00

    Dr. Monika Malinova Mandelburger, WU Wien; “Cognitive diagram understanding and task performance in systems analysis and design”

    Diagrams play an important role in Systems Analysis and Design (SAD). So far, cognitive research on diagram criteria in relation to task performance has been fragmented. The aim of this talk is to (1) discuss the cognitive processing steps involved during understanding and task performance with diagrams, (2) discuss criteria for such diagrams to best support cognitive processing and (3) demonstrate the support effective diagrams provide for performing SAD tasks. First, we present a theoretical cognitive framework of task performance with diagrams called CogniDia. It integrates different cognitive theories from research on diagrams in software engineering and information systems. Second, we present findings from a literature review on criteria for effective cognitive processing of diagrams. Third, we use the theoretical cognitive framework CogniDia to investigate how diagrams support the SAD process effectively.

    Monika Malinova is a postdoctoral researcher with the Institute for Information Business at the Vienna University of Economics and Business (WU Vienna), Austria. She obtained her PhD degree in 2016 from WU Vienna. Her PhD thesis was awarded the Dr. Maria Schaumayer award for an excellent dissertation of 2016.  In 2015 Monika was awarded the Internationalization Program Scholarship from the Dr. Maria Schaumayer Foundation. Since January 2018 Monika is a Hertha Firnberg Fellow funded by the FWF Austrian Science Fund. The Hertha Firnberg is a program offered to highly qualified female scientists who are working towards a career in universities. Monika’s research interests include business process management, process innovation, and conceptual modeling. Her research has been published in MIS Quarterly, BPMJ, ICIS and ECIS, among others.

    2020

    Research Talk Jean-Charles Pillet: What does IT do exactly? An empirical investigation of the effects of ambiguous perceptions of IT artifacts on use behaviors

    15. October 2020

    Standort:

    Dr. Jean-Charles Pillet, Postdoc University of Lausanne, Departement of Information Systems; “What does IT do exactly? An empirical investigation of the effects of ambiguous perceptions of IT artifacts on use behaviors”

    2019

    Research Talk Henderik Proper: Fundamental challenges in systems modelling

    26. September 2019

    Standort: Institut für Wirtschaftsinformtik, St. Gallen

    Prof. Henderik Proper, Luxemburg Institute of Science and Technology (LIST); Fundamental challenges in systems modelling

    Abstract: In the context of information systems, and digital ecosystems at large, many different forms of systems modelling are used. This includes: enterprise (architecture) modelling, business process modelling, ontology modelling and information modelling. The resulting models have come to play an important role during all stages of the life-cycle of digital (eco)systems.

    In our view, the key role of models also fuels the need for a more fundamental reflection on core aspects of modelling itself. In line with this, the goal of this presentation is to explore some of the underlying fundamental challenges of modelling, and in doing so create awareness for, and initiate discussions on, the need for more foundational research into these challenges.

    The discussion of these challenges has been structured in terms of three clusters: the semiotic foundations, the essence of modelling, and the role of normative frames (such as modelling languages).

    Research Talk Sunil Wattal: Competitive Poaching in Search Advertising: A Randomized Field Experiment

    16. July 2019

    Standort:

    Prof. Sunil Wattal, Assistociate Professor at Fox School of Business, Temple University, Philadelphia; “Competitive Poaching in Search Advertising: A Randomized Field Experiment”

    Abstract: Keyword searches with brand names occur very commonly on search engines, which enables firms to infer not only when customers are searching for them, but also when customers are searching for their competitors. In other words, firms can generate traffic from search engine advertising by bidding not only on their own keywords but also on competitors’ keywords. The strategy of bidding on competitors’ keywords, known as competitive poaching, presents unique opportunities for academic research.

    In this research, we examine the factors that influence the effectiveness of competitive poaching, specifically the role of different ad copies and the type of competitor (poached brand) that a brand is “poaching” from. We also examine how competing sponsored ads from the poached brand and other advertisers have an impact on competitive poaching. We run a field experiment for a three-month period with a business school in northeastern United States, by bidding on keywords of competing schools and randomly displaying different types of ad copies. We find that ad copies that feature vertical differentiation are more effective than other ad copies when poaching on keywords of high-quality brands. We also find that when poaching from low-quality brands, ad copies featuring horizontal differentiation perform better than other ad copies. We further show that the presence of the poached brand’s own ad leads to a positive impact when that brand is high-quality, and a negative impact if the poached brand is low-quality. Finally, we also find that the presence of other advertisers using quality signals in their ad copies has a positive impact on clicks. However, use of vertical differentiation ad copies by the focal brand negatively moderates the impact of  the presence of other advertisers using quality signals. The academic and managerial contributions are also discussed.

    Research Talk Shahla Ghobadi: Software Organizations and Business Model Change

    8. July 2019

    Standort:

    Shahla Ghobadi, Associate Professor in Info Management at Leeds University Business School; “Software Organizations and Business Model Change”

    Research Talk Prof. Ali Sunyaev: Digital Health: Design of User-Centered Mobile Applications for the Healthcare Industry and Blockchain in Genomics

    14. June 2019

    Standort:

    Prof. Ali Sunyaev, Karlsruhe Institue of Technology, “Design of User-Centered Mobile Applications for the Healthcare Industry and Blockchain in Genomics”

    2018

    The effects on organizational performance of moderate, stretch, and seemingly impossible goals

    16. October 2018

    Standort:

    Guest speaker: Yetton Phil, Prof. from University of New South Wales, Sidney