Many industries are affected by the shift to platform business models and leveraging network effects is vital for every single company. At the same time, latest research shows that many companies, in particular established pipeline businesses, struggle with this new notion of doing business. Building upon the success of the Business Model Navigator, we have developed the Platform Navigator – a toolbox to help you design and implement platform business models in your company. By reviewing the most important literature and studying more than 150 cases, we have identified 88 pattern cards across five phases. Not all patterns will be helpful for your business and the patterns are certainly not exhaustive. But we believe that every manager should be aware of them to sustain competitive advantage. Thus, the pattern cards and canvas will help you navigate through the Platform Economy.
Felix Wortmann, Sven Jung, Wolfgang Bronner, Oliver Gassmann
4 May 2022