Although the nexus of Design Thinking (DT) and corporate entrepreneurship is heralded to be promising, the concrete compositional architecture of how DT manifests in practice has received limited scholarly attention. Drawing on the argument that DT can facilitate intrapreneurial innovation as it enables effectual cognition, we developed a multidimensional assessment model that measures DT for intrapreneurial innovation in an organizational context and applied it via an online survey to 547 organizations of different sizes and industries. An analysis of the dimensional and sub-dimensional values obtained from the quantitative survey data in general, and with regard to industry and firm size types in detail, enriches our understanding of DT’s manifestation in practice. We provide practitioners a useful tool to assess, benchmark, plan, analyze, and communicate the use of DT for intrapreneurial innovation, and guide future DT and entrepreneurship researchers seeking practitioner-relevant insights with nine propositions derived from our observations.
Carolin Marx, Thomas Haskamp, Danielly de Paula, Falk Uebernickel
4 Jan 2022