The Smart Products Report 2022, now in its second edition, is based on a representative study on the use and perception of smart products in Switzerland. It is published by the Institute of Behavioral Science and Technology at the University of St.Gallen as well as the Institute of Marketing and Analytics at the University of Lucerne in collaboration with Vorwerk AG. The Smart Products Report 2022 shows that smart products are widely used in Switzerland and are increasingly integrated into our everyday lives. Among the most frequently used smart products are smartwatches, robotic vacuum cleaners, and smart speakers. The findings also suggest that the perception of and relationship with these technologies is changing. For example, consumers perceive these technologies to increasingly take over the lead while consumers humanize their smart helpers by giving them nicknames. The widespread use and positive attitude toward smart products contrast personal and societal concerns. Therefore, smart products’ future success depends on every stakeholder recognizing and addressing both, the benefits perceived by consumers and their distinct concerns about smart products.
Jenny Zimmermann, Jonas Görgen, Emanuel de Bellis, Reto Hofstetter
3 Mar 2022