The spectrum of changes that enterprises need to deal with varies from simple continuous adjustments of the product portfolio in response to evolving customer preferences, to complete overhauls of the business and operating model in response to disruptive trends. Many research fields and practitioner disciplines have produced analysis and engineering approaches that can help enterprises to assess and prepare for the impact of changes from this spectrum. However, they have partial scopes and consequently limited integration. By selecting, slightly extending and integrating existing approaches, this paper introduces a ‘simple enough’ integrated solution model and a ‘simple enough’ integrated analysis and engineering method that covers the full spectrum of changes. Our focus is the large, complex enterprise that operates in a specific industry and performs information processing at scale. The research is intended to provide methodical support to practitioners with a responsibility for shaping solutions. Our proposal is the result of initial experiences in practice that instilled the research theme, application in a large-scale industry project, focused collaborative research that joined researchers and academia, and ongoing applications and experiences in practice. The solution model and the analysis and engineering method that we propose support three types of adaptability: a) foundational adaptability produces full new business model and operating model parts, b) transitional adaptability extends the current business model and operating model and adds additional configurability, and c) routine adaptability is managed within the configurability of individual operating model components that need to be designed with sufficient bandwidth. A business configuration center is proposed as a key constituent that manages the differences in underlying technology, and that allows to perform integrated, technology agnostic administration of an industry solution.
Wiel Bruls, Edward Giesen, Marc Lankhorst, Robert Winter, Hans Slaets
15 Nov 2021