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How Industry Incumbents Can Orchestrate Ecosystems to Compete in IoT: TelcoCorp’s Journey

Alexandria

Becoming an orchestrator of platform ecosystems in the internet of things poses considerable strategic challenges for industry incumbents. To shed light on the challenges and resolution approaches that occur on these journeys, we describe how TelcoCorp, a large European telecommunication provider, established its enterprise IoT platform ecosystem over the past five years. Based on how TelcoCorp traversed along the three dimensions of platform, ecosystem, and value cocreation, we derive novel and actionable recommendations for IT and business executives to become orchestrators in the internet of things instead of fearing platform competition.

Christian Marheine, Christian Engel, Andrea Back

2021

Publikationstyp
Forthcoming
Sprache
Englisch