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Exploring the State-of-the-Art of Persuasive Design for Smart Personal Assistants

Event: International Conference on Wirtschaftsinformatik (WI), 11.03.2021



Driven by technological advances, smart personal assistants (SPA) have gained importance in human-computer interaction. SPAs can influence user behavior and persuade them towards an outcome. However, users often lack motivated to interact with SPAs. One way to support this interaction is persuasive system design; considering concepts as gamification and/or digital nudging. Although SPA research has increased recently, there is still no shared knowledge about persuasive designs. Therefore, we aim to identify the current state-of-the-art for persuasive SPA design to understand how interactions and designs can be improved referring to persuasive system design. Thus, we conduct a systematic literature analysis to represent how gamification and digital nudging are used to design SPAs and conclude if and how those concepts can support SPA interactions. Consequently, we contribute to theory, providing better understanding about SPA interaction and design making SPAs more engaging and entertaining. Practitioners can use this contribution for persuasive SPA designs.

Dennis Benner, Sofia Schöbel, Andreas Janson

11 Mar 2021