Aligning local business and technology initiatives with enterprise-wide objectives remains a challenge for many organizations. To this end, Enterprise Architecture Management (EAM) imposes formal control mechanisms such as architecture plans and principles aimed at leveraging enterprise-wide standards and harnessing information systems (IS) complexity. Addressing recent calls to complement EAM control portfolios with informal control mechanisms, this study reports on the design, implementation and adoption of an Enterprise Architecture Label at a large multinational engineering company. Based on recent research on nudging, we deliberately designed the choice architecture of local decision makers. The Enterprise Architecture Label aims to influence the decision-making process, so that IS design alternatives that are preferable from an enterprise-wide perspective appear to be more attractive. Following an Action Design Research approach, the paper highlights the process of defining the underlying measurement system, designing an appropriate presentation, and the learnings and theory implications made throughout this process.

Raphael Schilling, Stephan Aier, Robert Winter

16 Dec 2019