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Alexa, are you still there? Understanding the Habitual Use of AI-Based Voice Assistants

Event: International Conference on Information Systems (ICIS), 12.2021


Voice assistants are a novel class of information systems that fundamentally change human–computer interaction. Although these assistants are widespread, the utilization of these information systems is oftentimes only considered on a surface level by individuals. In addition, prior research has focused predominantly on initial use instead of looking deeper into post-adoption and habit formation. In consequence, this paper reviews how the notion of habit has been conceptualized in relation to biographical utilization of voice assistants and presents findings based on a qualitative study approach. From a perspective of post-adoption users, the study suggests that existing habits persist, and new habits hardly ever form in the context of voice assistant utilization. This paper outlines four key factors that help explain voice assistant utilization behavior and furthermore provides practical implications that help to ensure continued voice assistant use in the future.

Janay Ilya Grünenfelder, Naim Zierau, Andreas Janson

Dec 2021