Typ: Kurs auf Bachelor-Stufe
This course deals with how organizations adapt to the challenges of an increasingly digital economy and how they undergo digital transformation in order to survive and thrive in this environment. The course can be considered a ʺ101ʺ introductory class which covers a broad range of topics and phenomena related to digitalization including economic principles of the digital world, digital business models, user‑centered design, marketing & analytics, agile principles & practices, artificial intelligence and startup entrepreneurship (see image on the left. Its intent is to give an overview of the field rather than an in depth understanding of any topic in particular; advanced courses of these topics are offered in other and/or master programs.
Each topic comes with an associated job profile such as the roles of business developers, UX designers, chief digital officers, social media specialists, product managers, scrum masters and more. Some sessions are taught by co‑teachers from practice and the lectures are enriched with case studies, practical exercises and hands‑on workshops.