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Digital Platforms

Overview

Digital platforms are subject to a delicate tension between maintaining control and stimulating generativity/emergence. While pure control makes adaptations difficult, pure emergence comes at the cost of experimentation without gaining associated benefits. This study goes beyond such an either-or approach to theorize the balance between control and emergence in ambidextrous digital platforms.  


Publications

Digital platforms (DPs) – technical core artifacts augmented by peripheral third-party complementary resources – facilitate the interaction and collaboration of different actors through highly-efficient resource matching. As DPs differ significantly in their configurations and applications, it is important from both a descriptive and a design perspective to define classes of DPs. As an intentionally designed artifact, every classification pursues a certain purpose. In this research, the purpose is to classify DPs from a business model perspective, i.e. to identify DP clusters that each share a similar business model type. We follow Nickerson et al.’s (2013) method for taxonomy development. By validating the conceptually derived design dimensions with ten DP cases, we identify platform structure and platform participants as the major clustering constituent characteristics. Building on the proposed taxonomy, we derive four DP archetypes that follow distinct design configurations, namely business innovation platforms, consumer innovation platforms, business exchange platforms and consumer exchange platforms.

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(a) Problem faced: Due to heterogeneous stakeholder requirements, highly diverse tasks, and massive investments needed, enterprise-wide information systems (e-wIS) are often developed through multiple projects over long time periods. In this context, choosing the ‘right’ evolution paths becomes essential. This is not straightforward because e-wIS comprise technical, organizational, and use-related issues so that development stages need to be aligned over heterogeneous dimensions. Although maturity models (MM) are an established instrument to devise development paths, their respective development processes often lack transparency and theoretical as well as empirical grounding. Moreover, extant MM often focus on the control of certain capabilities (doing things right) rather than on providing the necessary capabilities in a sequence appropriate for a given type of organization (doing the right things). (b) Solution developed: We propose an empirically grounded design method for MMs, which devises capability development sequences rather than control levels. We instantiate the proposed method twice—for developing a Business Intelligence (BI) MM as well as a Corporate Performance Management (CPM) MM as two exemplary types of e-wIS. The artifacts are developed over three laps to successively enhance both their projectability in the problem space and their tangibility in the solution space. (c) Lessons Learned: (1) In DSR projects it often proves valuable to be open for diverse research approaches such as classical qualitative or quantitative approaches since they may purposefully ground and guide design decisions. (2) Complex artifact design processes may not be carried out by a single PhD student or published in a single paper. They require adequate decomposition and organizational integration. (3) Finally, complex and emergent artifact design processes require a reliable network of practice organizations rather than a project contract with a single organization.

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Enterprise architecture management (EAM) in organizations often requires coping with conflicts between long-term enterprise-wide goals and short-term goals of local decision-makers. We argue that these goal conflicts are similar to the goal conflicts that occur in public goods dilemmas: people are faced with a choice between an option (a) with a high collective benefit for a group of people and a low individual benefit, and another option (b) with a low collective benefit and a high individual benefit. Building on institutional theory, we hypothesize how different combinations of institutional pressures (coercive, normative, and mimetic) affect decision makers’ behavior in such conflictive situations. We conduct a set of experiments for testing our hypotheses on cooperative behavior in a delayed-reward public goods dilemma. As preliminary results, we find that normative and mimetic pressures enhance cooperative behavior. Coercive pressure, however, may have detrimental effects in settings that normative and mimetic pressures are disregarded. In future work, we plan to transfer the abstract experimental design of an onlinelab experiment into a field experiment setting and thus into the real-world context of EAM.

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To unlock additional business value, most enterprises are intensifying their enterprise-wide data management. In the case of the globally operating bank, we base this article on, a Chief Data Officer (CDO) organization is established for providing data governance and, in a second step, pushing data driven innovation forward. As many employees of the bank were not yet familiar with (or did not acknowledge) the need for enterprise-wide data management, this evolution exhibits characteristics of an organizational learning process. CDOs may want to actively steer this learning process by purposefully designing and adjusting their data management approach over time. Based on the major controversies the CDO has been confronted with, we propose four design dimensions for enterprise-wide data management and discuss the considerations for their configuration: (I) objective, (II) governance, (III) organization of data analytics, and (IV) expertise.

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In the context of digital platforms, platform owners strive to maximize both their platform’s stability and generativity. This is complicated by the paradoxical relationship of generativity and stability, as well as associated tensions. To aid B2B platform owners in their design decisions, we aim to derive specific design principles that address the inherent tensions such that generativity and stability are maximized simultaneously. This requires a better understanding of when and to which extent a platform’s generativity and stability are paradoxical, and under which circumstances they can be maximized simultaneously. Thus, we first develop an agent-based simulation model to analyze the effects of an exemplary design decision regarding a tension (i.e. control vs. openness) on a platform’s generativity and stability. The developed simulation model enables predictive analyses of varying degrees of control and openness and their effect on generativity and stability. The simulation model must be further refined and applied to other tensions to thoroughly understand the impact of design decisions on a platform’s generativity and stability, and ultimately derive design principles.

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Aligning local business and technology initiatives with enterprise-wide objectives remains a challenge for many organizations. To this end, Enterprise Architecture Management (EAM) imposes formal control mechanisms such as architecture plans and principles aimed at leveraging enterprise-wide standards and harnessing information systems (IS) complexity. Addressing recent calls to complement EAM control portfolios with informal control mechanisms, this study reports on the design, implementation and adoption of an Enterprise Architecture Label at a large multinational engineering company. Based on recent research on nudging, we deliberately designed the choice architecture of local decision makers. The Enterprise Architecture Label aims to influence the decision-making process, so that IS design alternatives that are preferable from an enterprise-wide perspective appear to be more attractive. Following an Action Design Research approach, the paper highlights the process of defining the underlying measurement system, designing an appropriate presentation, and the learnings and theory implications made throughout this process.

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Information systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the current dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value co-creation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (i) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. We also assert that (ii) value-co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, we propose a research agenda and discuss the ISAD artefacts that prospective research may target.

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In this paper, we provide a conceptual model of the knowledge gaps that design science researchers should attend to in order to ensure that their use of justificatory knowledge is made in an appropriate way. We identify nine knowledge gaps between descriptive (cause-effect) relations in kernel theories, prescriptive (means-ends) relations in prescriptive and design theories, and the instantiated relations (instantiated design features and design requirements). The development of the conceptual model of the knowledge gaps was informed by and illustrated with the case of the longitudinal design science research project on team coordination called Coopilot. An initial set of strategies to ensure the appropriateness of justificatory knowledge is identified.

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Perspectives in organizations differ to which extent information systems (IS) should be tailored towards local (e.g., business unit) needs or toward organi-zation-wide, global goals (e.g., synergies, integration). For contributing to overall IS performance success, the harmonization of different perspectives becomes essential. While many scholars have highlighted the role of IS management approaches, institutional studies argue that harmonization is not solely the result of managerial action, but a consequence of institutional pressures that guide organizational decision-making. In the paper at hand, we follow the call for adopting institutional theory on the intra-organizational level of analysis and study the logic of attaining harmoniza-tion along institutional pressures. By means of a revelatory case study, we find harmonization attained in a dynamic interplay between different institu-tional pressures. Mimetic pressures influence normative pressures, which in turn influence coercive pressures. Our findings as well as our implications for enterprise engineering guide prospective research in studying the attain-ment of harmonization through an institutional lens.

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